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20 minutes ago - COPY LINK TO DOWNLOAD : https://goo-totheregister.blogspot.com/?open=B0744NG7S9 | Read ebook PDF Contemporary Issues in Marketing and Consumer Behaviour | This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments exploring fresh new themes in brand cultures postmodernism gender ethics and globalisation Topics new to this edition include the moralised brandscape the politics of consumption the spaces and places of marketing and the relationship between marketing and psychoanal
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Description : This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments exploring fresh new themes in brand cultures postmodernism gender ethics and globalisation Topics new to this edition include the moralised brandscape the politics of consumption the spaces and places of marketing and the relationship between marketing and psychoanalysisThis popular text successfully links marketing theory with practice locating marketing ideas and applications within wider global social and economic contextsWritten by three experts in the field this title fills a gap in a growing market interested in these contemporary issues Mapping neatly to a onesemester module it provides a complete offtheshelf teaching package for masters MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels
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