Evolution Of The Communication Media(2.0)

1. Evolution Of The Communication Media(2.0) Not To Impress, But To Impact

3. Why App Ritam ? • Internet in India is accessed more from smartphones rather than from laptops or PCs • Thus News Apps are used more than websites • 300+ million smartphone users in India at the end of 2018. • 650-700 million(65-40 Crores) smartphone users estimated in India by 2022 • 50% of smartphone users from Rural India • Growth of 60% in smartphone users in India Between 2017 and 2022

5. Thoughts At Your Threshold Disseminating News Views & Thoughts सोच आपकी दहलीज़ पर A Product Of Bharati Web Pvt. Ltd.

6. Why An Aggregator ? • Social Media platforms have become the main source of news in the absence of an objective main stream media. • Businesses, political parties, NGOs and the likes have been using these platforms extensively. • Hidden and direct bias of public social platforms like Facebook and Twitter results in a controlled distribution of information. • To overcome these constraints more and more news portals and apps are being launched.   • This targeted reach through technology is posing a threat to the objective as the information may not be reaching the people who wish to access it.  • Ritam App aspires to consolidate the scattered efforts of well meaning individuals, organizations and media houses. • Ritam will aggregate the news, views and ideas and reach out to wide cross-section of society through its better distribution methods. • Ritam will empower user to read and watch topics of her or his interest.   • The Ritam App is thus, a consolidation of efforts, aggregation of thoughts, accumulation of ideas and assertion of narratives that build a nation.

7. Apps That Exist In Indian Market Started In 2012 5 Crore + Downloads 200 Cr Investment By Chinese Company Byte Dance 5 Other Foreign Investors Started In 2016 5 Crore + Downloads 400 Cr Investment By Chinese Investors Hong Kong Based Company NewsDog Started In 2016 10 Crore + Downloads Run By Chinese Company Alibaba Pre Installed In UC Browsers.

8. An All-Inclusive Multilingual App With Regional Perspectives In National Context Ritam – Indian @ Heart

9. RITAM – The Meaning • Though Satya and Ritam are often used interchangeably, Rugvedasays Satya is the truth and Ritam is the eternal universal order of that truth. • Both terms are complimentary. If we consider a river to be the cosmos, then Satya is the water and Ritam is the flow. Both the water and its flow makes the river. • Yajurveda on the other hand calls Ritam as stability and balance. • Honesty, divine truth, and justice are the other words that echo the sentiment of Ritam.

10. What Is An Aggregator ? • Aggregatorsselect from sources like publications, magazine, blog, or your social streams) to customize your news reading experience on mobile devices. • Aggregators pull together, and allow you to assemble, news from a variety of sources in one place.

11. Publishers On Board….. ऋतम्  • MahaMTB • Panchjanya • Organizer • Sadhna • Vivek • Swastika • News13 • Jammu Kashmir Now • News Bharati • My Nation • SwarajyaMag • OpIndia • Indus Scroll • Right Log Many More Prominent Media Houses Likely To Join

12. Successful Media Bloggers On Board ऋतम्  Shefali Vaidya Rakesh Sinha RatanSharada J Nandakumar

13. What Do We Offer Celebrated Social Media Writers On One Platform Different Flavors, Topics, Genres and Niche Subjects

14. What Do We Offer Preferenes Of Language, Location, Category and Publishers

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