Student Recruiting Program Analysis

1. Student Recruiting Program Analysis Instructional Systems Graduate Program

2. Overview To date, recruiting has not been formalized at a systems level. There are a number of “worth-while” activities that are taking place as a result of the efforts of the Instructional Systems Recruiting Committee (ISRC) and the Instructional Systems Alumni Advisory Council Recruiting Committee (ISAACRC). However, there is a need to analyze and determine the status of the program and where the recruiting committees need to go with specific interventions to bridge the gap. The focus of this analysis is to determine the most important activities for success.

3. Process • Business goals of the ISRC and the ISAACRCwere determined • Two broad performance goals that meet the organizational goal were established • The current performance of the ISRC and the ISAACRC was analyzed • The organizations’ performance was evaluated against each performance goal • The factors that prevent the recruiting committees from successfully increasing enrollments in the IS Program were identified

4. Business AnalysisIdentifying Key Goals • This analysis was conducted through research, interviews, and surveys • Research on the current practices and the history of recruiting was conducted to put current efforts and challenges in the context of what has been successful in recent history • A shared goal for the ISRC and ISAACRC is to achieve a 10% increase from year to year in the number of students actively enrolled in courses • that ultimately yield an advanced degree in Instructional Systems

5. Performance AnalysisCurrent Recruiting Practices • There is no formal process to leverage the activities of each group to recruit new students • ISRC has created a variety of promotional items to assist with on-campus recruiting and the ISAACRC has used the information from surveys to map the process from application to enrollment • There is a lack of up-to-date information on the Internet • Recruiting is only done occasionally on campus • The program coordinator provides the only internal source of information about prospective students used by the ISRC and the ISAACRC • The two committees have their own goals and processes, but neither group has an overall process that drives the recruiting process

6. Performance AnalysisOptimal Recruiting Practices • education and HR departments and using conferences and professional organizations • Marketing to domestic and international students • Expand the marketing footprint with an engaging website and using social media sites such as YouTube, Facebook, and Twitter • Increasing awareness of the program is required to attract new students • A need to promote the program to potential students by increasing awareness of the program, offering multi-lingual informational seminars, using an alumni network, finding employers who need to bolster the skills of their

7. Gap AnalysisCurrent Performance • Corporate Recruiting • non-existent • Marketing Efforts • There is no advertising in trade journals • Social media sites available to IS alumni only • Campus recruiting • Faculty visits psychology classes on an ad hoc basis • ISRC participates in Fall/Spring recruiting events and Grad Quest • Conferences • Two to three conferences attended per year • No process for students to submit to and present at conferences

8. Corporate Recruiting • Prepare an information packet tailored to corporations • Maintain relationships with companies visited in past years • Marketing Efforts • Place ads in at least 4 print journals annually • Increase visits to the website by 30% • Improve search engine optimization • Social media contact information to be posted on the IS website • IS website must contain 5 multi-media elements Gap AnalysisOptimal Performance • Campus recruiting • Visit 20 classes of different majors annually • Gather 25 student names each Fall/Spring Recruiting event • Target 25 student names at Grad Quest • Conferences • Design a flyer for distribution • Design and maintain a wiki

9. Cause AnalysisWhy are goals not being met? • IS Program Representation at Recruiting Events • Contact of Prospective Students during the Admission Process Performance Measures: • Number of Students Actively Enrolled each Academic Year

10. Recommendations

11. Credits The research, documentation and presentation of this report was created in collaboration by the following Florida State University, IS graduate students from the EME6691 -Performance Systems Analysis fall 2009 course: Laura Bryant Lea Ann Gates Alisa Jacobs Gina Minks Kendall St. Hilaire