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A. COURSE ORIENTATION

A. COURSE ORIENTATION. 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA. The Marketing Education Program. Classroom Instruction Cooperative Education DECA.

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A. COURSE ORIENTATION

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  1. A. COURSE ORIENTATION 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA

  2. The Marketing Education Program Classroom Instruction Cooperative Education DECA

  3. A Career-Technical student organization designed to attract students into marketing careers Encourages the understanding of free enterprise Encourages civic responsibility • Maintains a series of competitive events • Offers awards and recognition • Maintains a scholarship program • Develops leaders in marketing, management, and entrepreneurship

  4. DECA FACTS • Publications • National - DECA Dimensions • State - The North Carolina DECAConnection DECA Colors Blue and Gold • 4 Points of the DECA Emblem • Leadership Development • Vocational Understanding • Civic Consciousness • Social Intelligence National headquarters – Reston, VA NC headquarters – Raleigh, NC

  5. Organization of DECA • National Regions • Central • North America • Southern • Western • Divisions • High school • Delta Epsilon Chi • Collegiate • Alumni • Professional • State Regions Blue Ridge • Cornucopia • Dixie Pines • Metrolina • Triad

  6. DECA Tagline Developing Leaders for Marketing, Management and Entrepreneurship

  7. Governance • Professional staff • Marketing Education Leadership Council • Student Leadership

  8. Apparel & Accessories Marketing Food Marketing Full Serve Restaurant Management Quick Serve Restaurant Management Retail Merchandising Vehicles and Petroleum Marketing DECA Competition Competency Based Competitive Events (State Level)

  9. Management Team Decision Making Events • E-Commerce • Financial Services • Hospitality Services • Sports and Entertainment Marketing • Travel and Tourism Marketing

  10. Chapter Team Events • Civic Consciousness Project • Creative Marketing Research Project • Free Enterprise Project • Learn & Earn Project • Public Relations Project

  11. Marketing Research Events • Business & Financial Services • Food Marketing • General Marketing • Hospitality & Recreation Marketing • Retail Marketing

  12. International Business Plan Entrepreneurship Participating Entrepreneurship Written Advertising Campaign Fashion Merchandising Promotional Plan Technical Marketing Other Written Events

  13. DECA Conferences • Marketing Leadership Conference (MLC) • Southern Region Conference (SRC) • Local Officer Training (LOT) • Marketing Competitive Events Conference (MCEC) • State Career Development Conference (CDC) • International Career Development Conference (ICDC)

  14. Become A Success...... Get involved in the Marketing program at your school. • Marketing • Marketing Cooperative Education • DECA

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