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Engaging Emerging Markets: Is Technology the Answer?

Engaging Emerging Markets: Is Technology the Answer?. Don Feeney Research and Planning Director Minnesota State Lottery. Minnesota Lottery Participation by Age. Minnesota Lottery Participation by Age. Reasons for never playing a lottery game.

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Engaging Emerging Markets: Is Technology the Answer?

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  1. Engaging Emerging Markets:Is Technology the Answer? Don Feeney Research and Planning Director Minnesota State Lottery

  2. Minnesota Lottery Participation by Age

  3. Minnesota Lottery Participation by Age

  4. Reasons for never playing a lottery game Source: 2011 Ipsos-Reid Emerging Markets Study

  5. Reasons for never playing a lottery game Source: 2011 Ipsos-Reid Emerging Markets Study

  6. What percentage of the time do you pay by …?

  7. Frequency of Shopping Once a month or more Once a week or more

  8. Likelihood of Internet Gaming with Lottery Source: Ipsos-Reid 2011 Emerging Markets Study

  9. Likelihood of following lottery through social networking Source: Ipsos Reid 2011 Emerging Markets Study

  10. Reasons for not gambling on Internet Source: Ipsos-Reid Emerging Markets Study

  11. Games more likely to be played by younger adults than older adults • Bingo • Card games • Sports pools • Fantasy sports • Pulltabs • Games less likely to be played by younger adults than older adults • Lottery • Raffles • No difference • Casinos • Racing

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