Meeting the needs of the over 60S

1. Meeting the needs of the over 60S BEVERLEY CHASE Director :YourLife Management Services Limited

2. McCarthy & Stone • The Private retirement market today • Choice in Housing for the over 60’s • MSRL Investment strategy • Constraints on growth • Assisted Living and YLMS

3. McCarthy & Stone • 35 years’ experience • 45,000 apartments • 1,000 schemes • 70% market share • ‘5 star’ rating from HBF • 1,700 sales / year We’re proud of our role in providing people with a greater life in later life.

4. The Private Retirement Market An attractive market: • £1.1 trillion held in housing equity in the 60+ market • £400 billion of this is tied up in homes of those who want to downsize • 3.5 million older people (onein four over 60s) are interested in buying a retirement property • 106,000 retirement units currently available for ownership Source: Demos, Top of the ladder, September 2013

5. Government Support • Growing awareness of the need for more retirement housing • New planning guidance from DCLG describes the delivery of retirement housing as ‘critical’ • Exemption from Affordable Housing proposed in Scotland • New high-level DCLG research commissioned to further develop policies that support the supply of suitable housing for older people

6. THE DEMAND

7. Meeting a local need It is important that local residents are able to stay close to their hometown in later life, with the support they need from their family and friends. Almost half of our residents move from less than 5 miles away Most residents free up a substantial family home with two thirds moving from homes with three or more bedrooms. 5,000 purchases of McCarthy & Stone properties between 2007 and 2010 freed up family housing worth £1.1 billion back into local markets. This has a knock on effect that stimulates the housing chain and ultimately benefits the first time buyer: Distance moved into a McCarthy & Stone development

8. Increasing choice for older people The market does not reflect the housing choices that older people want. Supply: 3/4s of older households are owner-occupiers, but only 1/4 of specialist housing is for purchase. Types: Increasing need for housing for those with higher support needs, plus dwellings for ‘empty nesters’. Size: Increasingly, older people want a home with at least two bedrooms but most specialist provision has only one bedroom.

9. A choice of lifestyles Retirement Living Average age at purchase – 78 • Independent lifestyle, safe and secure environment, • Shared services and a House Manager. Assisted Living (Extra Care) Average age at purchase – 83 • More comprehensive range of services and communal facilities • CQC-registered management team on duty 24 hours a day. • Domestic assistance and personal care packages • Person-centred approach to care and support. Age-exclusive housing Average age at purchase – 55+ • Less age-defined but still age-restricted • For active retirees

10. Increasing choice for older people Suffolk: Norfolk:

11. A Quality Product

12. More than just a housebuilder • Creating vibrant communities; an attractive option for retirement living • We manage all new developments in-house • We are actively involved in the lives of our homeowners • In our Assisted Living developments, we have partnered with Somerset Care Group, a large and hugely experienced not-for-profit care operation, to offer a range of personal care and support options • 400 employees deliver support and care services across the UK in our developments Our on-site support teams Our on-site support teams

13. A fundamental role in Society A unique product that has personal, social and economic benefits: • 64% of our homeowners report improved well-being after moving (despite the average age at entry being 79) • 51% of our homeowners say that their energy bills are notably less • £8.3 million worth of larger family-sized housing is freed up by people downsizing into a typical McCarthy & Stone development • c£1 million / year health budget saving in each Assisted Living development

14. Investment Strategy • £1.5 billion investment planned over four years in land and build • 250 sites to be acquired

15. Constraints on delivery • Availability of and competition for sites • Large capital lock-up / resource intensive • Planning risk / conditional contracts • Lack of positive LG planning Strategies • Local and neighbourhood plans • S106 / CIL / Code for Sustainable Homes

16. Housing in later life toolkit Aims of the document: • Increase understanding of the sector • Emphasise the importance of boosting delivery • Raise awareness of the tools available to planners • Need to work with the sector

17. Meeting a local need

18. Meeting a local need

19. Free online tools – www.housinglin.org.uk (@SHOP) BUT USE IT CAREFULLY AND WORK WITH SECTOR @SHOP Figures for Suffolk & Norfolk CIL charges? Application history

20. A choice of lifestyles Retirement Living Average age at purchase – 78 • Independent lifestyle, safe and secure environment, • Shared services and a House Manager. Assisted Living (Extra Care) Average age at purchase – 83 • More comprehensive range of services and communal facilities • CQC-registered management team on duty 24 hours a day. • Domestic assistance and personal care packages • Person-centred approach to care and support. Age-exclusive housing Average age at purchase – 55+ • Less age-defined but still age-restricted • For active retirees

21. Providing peace of mind On our Assisted Living developments we have partnered with Somerset Care Group, a large and hugely experienced not-for-profit care operation, to offer a range of personal care and support options with CQC registered staff. We manage all of our own new developments. In annual survey results from the Home Builders Federation we have a received double five-star rating for our levels of service and management for the past nine years. We are the only builder in our category to have done so.

22. Assisted Living • Range of one and two bedroom apartments for purchase • Buildings designed for older people with accessibility features such as high level sockets, automatic doors, level access shower room • Security features including call-system, door entry • Range of communal facilities including lounge, restaurant, function room, scooter store

23. How YourLife makes a difference • Yourlife manages all McCarthy & Stone Assisted Living developments in England, Scotland and Wales built since 2010 • Currently manages 29 developments • 1515 Apartments • 909 hours of domestic assistance per week • 762 additional hours of care and support each week • By end of August 2014 will have 40 developments under management

24. What Makes us Different? • Dedicated on site staff team • CQC Registered Manager as Estate Manager • Registered with CQC, SCSWIS, CSSIW for the delivery of personal care • 24 hour staff cover • Help and support tailored to homeowners individual needs so they only pay for the care and support they need

25. A Community • Homeowners remain part of the local community, close to local amenities and services • Attractive communal areas to encourage interaction, involvement and social engagement • Programme of homeowner led activities and events • A supportive ‘good neighbour’ ethos

26. Seamless Services we deliver... • Flexibility: domestic and personal care visits from 15 minutes • Reliability: well-trained on site care and support staff • Responsive: services managed on site • Continuity: services delivered by people homeowners know • Good value: competitive rates with no travel costs

27. Professional Staff Our staff are our key asset, we believe in investing in their training and development. • Robust recruitment to select the right people • Comprehensive induction before opening • Ongoing training not only for compliance but to develop individual potential • Opportunities for career progression Our staff feel supported and valued, and tell us so

28. Professional Staff • Over all managed developments we employ 315 staff • Proud our staff turnover is low currently 3% Clearly demonstrates our staff feel supported and valued.

29. What our Staff Say The training is very good and covered all areas I needed to know about in respect of my role as a care worker. Staff member, Eastleigh I would not feel so confident without the support and trust of my Company.. Manager We spoke with two members of the care staff. They told us that the service had offered them the opportunity to study for qualifications that were relevant to their work. CQC Report, Ferndown

30. What our Customers say… My parents now have a pattern to life and new friendships that are, to a large extent, the result of the efforts made by the staff at Peel Court, who, without exception, have taken a keen interest in their wellbeing. Daughter, Welwyn Garden City Our friends keenly noticed the friendly and caring atmosphere we live in. Homeowner, Malvern It is lovely knowing my dad is so well cared for when we are so far away. Daughter, Sheffield

31. … and more! Nothing is ever too much for the staff. They deliver care exactly as I want it. Homeowners, Ferndown The staff give me respect, dignity and friendship. I don’t think they could be any better. They are kind and thoughtful. Homeowners, Malvern My relative has got a new lease of life since she joined the community. She has more confidence and copes better with everyday things. Relative, Giffnock

32. Any questions?