1 / 22

Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger

Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger. North American Literary and Cultural Studies Universit ät des Saarlandes. Visual media. Role of visuality in Western culture: history of media Social functions & effects: e.g. providing evidence

deiter
Download Presentation

Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction to Media StudiesSoSe 2011Mag. Klaus Heissenberger North American Literary and Cultural Studies Universitätdes Saarlandes

  2. Visual media • Role of visuality in Western culture: • history of media • Social functions & effects: • e.g. providing evidence • Benedict Anderson: imagined communities

  3. Visual media • Role of visuality in Western culture: • history of media • Social functions & effects: • e.g. providing evidence • e.g. constructing a/the public • e.g. constructing identity • ...

  4. Visual media: Visuality and language • Pictures... have to be read; and the ability to read • has to be acquired. • Nelson Goodman

  5. Visual media: Language, signs, semiotics • signs: • - iconic, indexical and symbolic signs (Charles Sanders Peirce) • - signifiers and signifieds (e.g. Ferdinand de Saussure) • - referentiality vs. construction • - arbitrariness vs. ... • - ... making meaning: conventions & conventionality > communities • - metaphor and metonymy • - difference and identity • Useful introductory web project: • http://www.aber.ac.uk/media/Documents/S4B/sem02.html

  6. Signs: constructing a public sphere

  7. Signs: constructing a public sphere • AIGA - American Institute of Graphic Arts: Symbol Signs

  8. Signs: constructing a public sphere • ÖNORM A 3011

  9. Signs: constructing a public sphere • denotation > connotation • culture and ideology

  10. Roland Barthes, Mythologies (1970) signs + meaning denotation and connotation interpellation the subject ideology myth

  11. Culture and power • Interpellation and ideology: • “… the effect of discourse is to position us in relation to a variety of social forces. It subjects us.” (Campbell + Kean) • relevant “subject positions”: • class • gender • sexuality/sexual orientation • race and ethnicity • age • etc.

  12. The “Circuit of Culture”

  13. Example analysis See Burton, Burton, “How to Study the Media,” 18-19

  14. Diskurs, power/knowledge, subject • Michel Foucault: • Different concept of power: • - not centralized but disperses (across all relations in the social field) • - not only repressive but productive • E.g.: sexuality as a historical construction: • produced by (medical, legal, scientific, etc.) discourses that analyze, classify, regulate knowledge about bodies, the flesh, pleasure ... and thus produce‘sexual’ subjects • ... and: people identifying with/as the subjects thus produced!

  15. the Panopticon • Jeremy Bentham

More Related