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Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger

Explore cultural studies through films like "Pretty Woman" and Hitchcock's "Rear Window," analyzing the concept of the male gaze and feminist perspectives on mainstream cinema pleasure. Delve into gender, spectatorship, and power dynamics in visual media.

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Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger

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  1. Introduction to Media StudiesSoSe 2011Mag. Klaus Heissenberger North American Literary and Cultural Studies Universitätdes Saarlandes

  2. The circuit of culture • Paul Du Gay, Stuart Hall, Linda Janes, Hugh Mackay, und Keith Negus. Doing Cultural Studies. The Story of the Sony Walkman. London: Sahe/The Open University, 1997.

  3. Cultural Studies: Culture, representation, identity and power culture representation identity power

  4. Pretty Woman • (Gary Marshall, 1990) • Observation task: • What is shown in which order? In which ways? • HOW are the introductory scenes filmed? • ... Esp.camera position

  5. Rear Window • (1954, Alfred Hitchcock)

  6. Looking and visual culture • gender: • Laura Mulvey, “Visual Pleasure and Narrative Cinema” (1975) • Concept of the‘male gaze’: • pleasure in mainstream cinema (e.g. Hollywood) is produced via a male/masculine viewing position: • male gaze = controlling, voyeuristic and narcissistic look which identifies with the camera position • feminist project: “destruction of pleasure” • ----------------------------- • reader: Sturken/Cartwright

  7. Gender in/and the media: other approaches Visual media: Looking, spectatorship, power e.g. Michel Foucault (1926-1984)

  8. Gender in/and the media: other approaches Visual media: Looking, spectatorship, power e.g. Michel Foucault (1926-1984) power/knowledge + the body pleasurable production of self (subject) self-regulation body emits signs: signifies its relation to social norms

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