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Media Studies

Marginalized Groups and Musical Subculture. Media Studies. What is Subculture?. In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.

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Media Studies

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  1. Marginalized Groups and MusicalSubculture Media Studies

  2. What is Subculture? • In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.

  3. Youth Subculture • Greasers, Punk Rockers, Hip Hop Movement • Originated from marginalized groups as a way of expressing themselves • Utilized media to form a culture differing from the dominant one.

  4. Greasers and Rock ‘N Roll • 1950’s • Named for the “grease” they used in their hair • From low socio-economic backgrounds • Influenced language, dress, body language • Rock ‘n Roll-Elvis Presley, Jerry Lee Lewis

  5. Greasers and Rock ‘N Roll

  6. Punk Rock and the 70’s • Started as a revival of greaser culture to counter the “softening of rock” • “Rock and roll by people who didn't have very much skills as musicians but still felt the need to express themselves through music” • Class values were shunned, embracement of lower social income “lifestyle” • Influenced fashion, social attitude • The Ramones, Sex Pistols, The Clash

  7. Punk Rock and the 70’s

  8. Hip Hop Culture • Originated in the South Bronx among Afro-Caribbean, Latin American and African Americans. • Initially was a way to express and “negotiate their experiences of marginalization, brutally truncated opportunity and oppression...” • Retains a strong cultural influence up until today. • Expresses freedom or oppression?

  9. Hip Hop Culture • Influence on language • Influence on clothing • Moved away from an exclusively “racial’ form of expression.

  10. Subculture Meets Dominant Culture • Dominant culture recognizing and adopting a subculture leads to a “softening” of the culture to make it more “acceptable”

  11. Looking for the Links 1. What are the similarities? (Themes, tone, mood, beat etc.) 2. What are some of the differences? 3. What kind of values are being portrayed? 4. What kind of attitude towards society is being shown? 5. What kind of appeal did marginalized people find in this music?

  12. Assignment

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