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Media Messages

Media Messages. MWI 3. Media Messages. Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience. Media messages are constructed in different ways for different purposes. Media Messages.

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Media Messages

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  1. Media Messages MWI 3

  2. Media Messages • Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience. • Media messages are constructed in different ways for different purposes.

  3. Media Messages • Communication methods influence the ways people define and act on issues. • Media messages affect public opinion on issues. • Organizations adjust their messages for different audiences.

  4. Media Messages • Propaganda- Information designed to persuade, is used widely in advertising and politics • The goals of these campaigns vary but all attempt to influence the audience to act a certain way, whether that is to vote for a certain candidate or buy a product.

  5. Media Messages • Children in presidential ads serve as a lens through which to view the wider concerns of the nation, such as nuclear war drugs or affordable health care • However, many candidates oversimplify issues, arousing emotions with drastic predictions about the future of our children that are based on little or misleading information

  6. Media Messages • Ads that focus on the emotions of viewers or attack the competition have been prevalent in recent election campaigns • Studying how presidential commercials have returned to the same themes throughout the past half-century helps us to understand the reasons for the repetition of certain types of imagery. • Political ads featuring children have been common since the 1950s. Some ads use images of a candidate with his own children or grandchildren to help establish him as a "family man." • Others portray anonymous or "real" children who are not related to the candidate in order to elicit powerful emotions, including fear, anxiety, and hope for the future.

  7. BRAINSTORM • Brainstorm about the reasons why a candidate for president might refer to or use children in a campaign commercial.

  8. Assignment • 1. Define Media Messages. • 2. How might an organization change their message depending on the audience they are trying to reach? • 3. What are examples of media that you use everyday? Provide an example of media message that targets your demographic • 4. Why do politicians use emotions in their ads? • 5. What types of emotional responses are they hoping for? Give an example.

  9. Assignment • Watch the following ads ("Family/Children" (George H. W. Bush, 1988) and "Dangerous World" (George W. Bush, 2000) and answer the following questions • Describe the children in these ads. Is there one child, or are there many? • What are the children doing? • How do these ads make you feel? Why? • What is each ad about? • Are children used effectively in these ads? Why or why not? • Do you think the impact of using children in these ads would have been different for older viewers and younger ones?

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