1 / 6

Evaluating Media Messages

Evaluating Media Messages. Senior Social Studies. What are media messages?. Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience. Media messages are constructed in different ways for different purposes. . Objective:.

fergus
Download Presentation

Evaluating Media Messages

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Evaluating Media Messages Senior Social Studies

  2. What are media messages? • Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience. • Media messages are constructed in different ways for different purposes.

  3. Objective: • Evaluate how and why messages are: • 1) constructed using particular tools (e.g., textual, graphical, audio, visual and interactive elements) • 2) constructed using particular characteristics (e.g., style, tone, organization) • 3) constructed using particular conventions (e.g., use of evidence, point of view, citations) • . . . for unique purposes.

  4. Why does it matter? • Communication methods influence the ways people define and act on issues. • Media messages affect public opinion on issues and organizations adjust their messages for different audiences.

  5. Syllabus • Watch “The Persuaders” at www.pbs.org • Marketing Products • Marketing Culture • Marketing Politics • Complete analysis questions • Mrs. Gerken’s Webpage: copy and paste into your Google Docs and share with Mrs. Gerken & Mr. Fechuch • Complete “Advertising Code of Ethics” project

  6. Advertising Code of Ethics • "The Persuaders" makes clear that marketing has an impact on society beyond its ability to convince consumers to buy a particular product or not. Consider the responsibilities of an advertiser in a democratic society and develop a code of ethics for sponsors and creators of advertising. • To get started, look at some examples of advertising ethics policies, like the Vatican's statement on advertising. An industry example is available from the American Marketing Association.

More Related