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Franchising in “New ERA” by Mr. Mohammad Umar Qasim Chief Executive Lal Qila (Pvt.) Ltd.

Franchising in “New ERA” by Mr. Mohammad Umar Qasim Chief Executive Lal Qila (Pvt.) Ltd. . Karachi, March 2009. Brief Outline. What is Franchising? History of Franchising Types of Franchising Advantages Vs Disadvantages Franchisor Vs Franchisee Relationship Why Franchise?

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Franchising in “New ERA” by Mr. Mohammad Umar Qasim Chief Executive Lal Qila (Pvt.) Ltd.

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  1. Franchising in “New ERA”by Mr. Mohammad Umar QasimChief ExecutiveLal Qila (Pvt.) Ltd. Karachi, March 2009

  2. Brief Outline • What is Franchising? • History of Franchising • Types of Franchising • Advantages Vs Disadvantages • Franchisor Vs Franchisee Relationship • Why Franchise? • Franchising Lal Qila • Ways to Promote • Conclusion

  3. What is Franchising?

  4. History of Franchising Singer Sewing Machine McDonald’s Automobile Industry

  5. TYPES OF FRANCHISE • Main types of Franchise: • Product Distribution Franchise • Business Format Franchise • Management Franchise

  6. PRODUCT DISTRIBUTION FRANCHISES

  7. BUSINESS FORMAT FRANCHISING

  8. MANAGEMENT FRANCHISE

  9. ADVANTAGES FRANCHISOR FRANCHISEE • Expansion • Legal Consideration • Operational Considerations • Competition • Expansion • Quick Start • Training • Reduce Risk of Business Failure • Ready Product Acceptance

  10. DISADVANTAGES FRANCHISOR FRANCHISEE • Limited Pool Of Viable Franchisees • Control • Management Sharing • Business Secrets Sharing • Price • Control • Conflict

  11. Franchisor – Franchisee Relationship Regulated by contract which usually covers: • Initial Fee • Royalty Fee / Management Fee • Capital Required from Franchisee • Territory / Area of Operation • Duration of License & Renewal • Termination

  12. WHY FRANCHISE? • Franchises offer important pre - opening support: • Site Selection • Design & Construction • Financing (in some cases) • Training • Grand - Opening Program Continue

  13. WHY FRANCHISE? • Franchises offer ongoing support • Training • National & Regional Advertising • Operating Procedures & Operational Assistance • Supervision & Management Support • Increased Spending Power, Access to Bulk Purchasing & Economies of Scale

  14. Lal Qila - A Theme Restaurant • Vision • History • Theme • Buffet Concept • Quality Assurance • Quality Management • Training • Franchise Continue

  15. Lal Qila - A Theme Restaurant PolicyStatement : At Lal Qila our Guest is the Focus of All Our Activities Continue

  16. Lal Qila - A Theme Restaurant • Main Categories • Food • Variety • Service • Environment • Value

  17. Ways to Promote • Govt. Support • Bank Support • Real Estate • Pakistan Franchise Association

  18. Conclusion • Franchising A Proven Formula for Success • Due Diligence • Like A Marriage Contract • Lal Qila - A Thriving Opportunity to Avail

  19. Thank You 111 – 525 – 745 111 – LAL QILA dinner@lalqila.com www.lalqila.com Karachi, March 2009

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