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Business Communication

Business Communication. MGM 3111 Distance Learning Program Faculty of Economics and Management Universiti Putra Malaysia. Unit 1 Organizational Communication. Importance of business communication Communication process barriers listening Organizational documents Effective documents

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Business Communication

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  1. Business Communication MGM 3111 Distance Learning Program Faculty of Economics and Management Universiti Putra Malaysia

  2. Unit 1 Organizational Communication • Importance of business communication • Communication process • barriers • listening • Organizational documents • Effective documents • benefits • costs • criteria

  3. Unit 2 Business Writing • Criteria • purposeful • economical • reader-oriented • Audience analysis • types • adaptation

  4. Unit 3 Writing Business Documents • Phase 1 • purpose • audience identification • message adaptation - reader benefit - you-attitude - simple language - non-bias language - positive emphasis - polite

  5. Unit 4 Research, Organize and Compose • Phase 2 • research – sources of information (primary and secondary) • organize – cluster, outline, pattern • compose – impact, word choice, sentence structure, paragraph

  6. Unit 5 Revise, Evaluate, Proof read • Phase 3 • revise - clear, conversational, concise, parallel • proof read - spelling, grammar, number, punctuation, format • evaluate - purpose achieved? • - feedback • - read aloud

  7. Unit 6 Basic Business Message Patterns • Direct • request or inform message early • elaborate or explain • close positively • Indirect • begin with a neutral note • provide justification • close with a friendly note

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