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Go beyond isolated customer data platforms. Bring all your channels and systems together.<br>Created to support B2B, B2C, B2B2B, and B2B2C business alike, Resulticksu2019 powerful audience data management module powers capabilities across our transformative omnichannel marketing automation solution.<br><br>The result? A singular 360u00b0 view of every customer in real time across touch points, campaigns, and business unitsu2014the key to outcomes-driven individualization.
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What is Customer Data Management? • “Customer Data Management” is defined as the process of sourcing, managing, analyzing, defining, and activating customer data for cross-channel campaigns. The outcome is that the right message reaches the right audience at the right moment on the right channel, thus optimizing both–operational efficiencies and campaign outcomes. • While the concept sounds ideal in theory, even the largest enterprises are challenged by the idea of getting to an advanced stage of audience management maturity – characterized by a high degree of balance between the strategy, processes, audience data sources, audience data management tools and platforms, and performance analytics and measurement interventions needed to achieve this state of orchestrated, customer-centric marketing.
