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Jump Start your Public Affairs Program

Jump Start your Public Affairs Program. Maj. Brenda A. Reed, CAP Public Affairs Officer Civil Air Patrol Maryland Wing. What guides our path…. CAP Regulation 190-1. CAP Public Affairs Officers. Report directly to the commander Train to be the best Juggle internal vs. external

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Jump Start your Public Affairs Program

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  1. Jump Start your Public Affairs Program Maj. Brenda A. Reed, CAPPublic Affairs OfficerCivil Air Patrol Maryland Wing

  2. What guides our path… CAP Regulation 190-1

  3. CAP Public Affairs Officers • Report directly to the commander • Train to be the best • Juggle internal vs. external • Keep news current and relevant • Seek out new media and resources • Inform the Wing PAO of activities using quarterly PAO report

  4. Where do you fit in? • Report to your commander • Plan with your commander • Advise your commander • Assist your commander • You and the commander are the official spokespersons for your unit

  5. Training • You are here! • Specialty Track Program – CAP 201 • AFIADL PAO Course 02010 – currently unavailable due to revisions • CAP training programs • MIO training • MEMA/FEMA training courses

  6. www.mdcap.org

  7. http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  8. Internal vs. External • Internal • External

  9. capnews@capnhq.gov

  10. Internal • Emphasize importance of CAP missions • Member recognition • Member retention • Encourage participation in events

  11. External • Target audiences • Government relations • Media contacts • External promotion of events/organization • Leave behind materials • Websites

  12. A word about newsletters… Public Affairs Officers should create and distribute by whatever means available, a regular newsletter on behalf of the unit, preferably on a monthly basis, but no less than a quarterly basis.

  13. Maryland Wing’s newsletter

  14. Multimedia & Emerging Technology • Photography • Videography • Audio • Email – list serves - Websites • Social Media (Facebook, Twitter) • YouTube • Blogs

  15. Photos

  16. Download full resolution images! You control who has access to which photos Create albums for each event

  17. Links to Articles Members join Photos from Events Notes from members

  18. Blogs

  19. www.twitter.com/MDWGCAP

  20. Awards • Maryland Wing PAO of the Year • Middle East Region PAO of the Year • National PAO of the Year • Balsam Awards

  21. Planning • Meet with your commander • Plan at least one year ahead • Write your plan down • Send your plan to Wing PAO • Work your plan • Report your success

  22. Newsletters • Open houses • Fundraising events • Community events • Aerospace Education events • Government liaison events • Promotion/Special ceremonies • Bulletin Boards • Training – ES or other

  23. Quarterly PAO Report • Required by Wing Operating Instruction • Due by 10th of Jan, Apr, Jul, Oct • Allows Wing PAO to keep track of unit activities, newsletters, websites, etc. • Send newsletters and other items more frequently for higher visibility

  24. Crisis Communication Plan • Required by CAPR 190-1 • Wing level plan will be used by all units – located on www.mdcap.org

  25. Get started… …access your strengths …start slowly – work in your comfort zone …spread your wings …dare to take chances …seek help – ask questions

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