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Join us as we recap the 18th HPA Tech Retreat and get a sneak peek of what's to come for the 19th Tech Retreat in 2013. Thank you to all sponsors, speakers, and attendees for making this event a success!
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Welcometothe18thHPATechRetreat • Thanks to you, all sponsors, speakers, & especially • Eileen Kramer– without whom I shudder to think • John “no problem” Luff – Dictator of Demos • HPA Board, TR Committee, Staff, session • Moderators: Ron Burdett, Michael Cioni, Sean Cooney, Matthew Goldman, Seth Hallen, Andrea Kalas, Debra Kaufman, Anthony Magliocco, Jerry Pierce, Peter Putman, Phil Squyres, Jim Taylor • Charles Poynton and ATSC Mark Schubin, HPA Technology Retreat, 2012 February 15
Mark Your Calendars! 19th HPA Tech Retreat • Week of February 18 through 22, 2013 • Hyatt Grand Champions, Indian Wells • Submit proposals as soon as you’d like (deadline will be in October): • TVMark@EarthLink.Net • if you don’t get a response, I probably haven’t received your proposal Mark Schubin, HPA Technology Retreat, 2012 February 15
The Basics • The schedule rules – Verizon Wireless time • Power available in all rows, Wi-Fi in room • SSID: HPA Password: hollywood2012 • Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm – No demos Friday • Indian Wells Ballroom Mesquite & (exit & turn right) • Lunch at the terrace and lawn off the foyer • Breakfast-roundtables in the Desert Vista ballroom; topic lists posted at doors • Slots still available. If you’d like to moderate one Thursday and/or Friday morning, tell me the topic ASAP • Thursday 8:45 Digital Commercial Slates, with ANA Mark Schubin, HPA Technology Retreat, 2012 February 15
The Basics – Part II • Quizzes: • all are eligible (except me); any research ok • place entries in bowl by session end (quiz #5 by last refreshment break) • have name and quiz # on entry • no penalty for wrong answers • currently open: • Quiz 1: What key technology of our industry was publicly introduced at the 1876 World’s Fair? • Quiz 5: Asked what he might introduce there, Thomas Edison seemingly predicted he’d demo what HPA-related tech at which World’s Fair? • prize: Panasonic DMP-BDT110 3D networked Blu-ray player with widgets for Vudu, Netflix, Pandora, Skype, etc., and the Viera Cast suite, courtesy of Peter Putman, ROAM Consulting Mark Schubin, HPA Technology Retreat, 2012 February 15
Quiz 0 • What technology of our industry was inspired by Expo 67 in Montreal? • “The IMAX system has its roots in EXPO '67 in Montreal, Canada where multi-screen films are the hit of the fair. A small group of Canadian filmmakers/entrepreneurs decide to design a new system using a single, powerful projector, rather than the multiple projectors used at that time. The result: the IMAX motion picture projection system, which revolutionizes cinema” - IMAX web site • also inspired Norman Jewison for The Thomas Crown Affair • Winner: David Reisner Mark Schubin, HPA Technology Retreat, 2012 February 15
The Basics – Part III • Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) • No recording please (except for personal use) • Door prizes Friday afternoon – be there! (arranged by Peter Putman, ROAM Consulting) • Channel Master DTV converter • Epson multimedia viewer • LG cell phones • LG portable DTV/DVD combos • Kramer cables & DA • Monster HD Calibration DVD • On-Air Solution PC DTV rcvr • Vudu receiver w/WiFi • Xbox Kinect w/Dance Central 2 Mark Schubin, HPA Technology Retreat, 2012 February 15
The Basics – Part IV • Be nice! • computer sounds muted • communications devices on vibrate • all calls and conversations outside the room • WiFi: Again, SSID-HPA, PW: hollywood2012 • Please fill out evaluations (links at reg. table) • both sessions and demos, please • Presentations link: http://www.hpaonline.com/page/2012_TR_Presentations or go to the HPA website, click on the program page, & replace the number with 131455 Mark Schubin, HPA Technology Retreat, 2012 February 15
Technology Year in Review • 26th (or 77th) annual “This Is the Year of HDTV” • Leichtman: 69% HHs, ~1/3 have 2+ • Nielsen ’11 Q1: perception of 75 HD channels • still not press bridges (pool feeds): • analog NTSC (digital component 1981) • mono (stereo TV sound 1984) • 4:3 (16:9 1985) • still “shoot-&-protect” for 4:3 • 3rd (or 84th) annual “This Is the Year of 3DTV” • 5 of top-10 2011 movies in 3D (6 of 10 in 2010) • U.S. movie BO continues to decline ($$ & audience) • 2011 1,283M admissions: lowest since 1995 (pop. up 19%) Mark Schubin, HPA Technology Retreat, 2012 February 15
http://nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdfhttp://nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdf Mark Schubin, HPA Technology Retreat, 2012 February 15
Mark Schubin, HPA Technology Retreat, 2012 February 15 http://blog.nielsen.com/nielsenwire/social/
TV Viewing • “For Americans, watching TV is almost a full-time job” – Rapid TV News • LessInternetormobile,35:08/wk/pers http://www.nielsen.com/us/en/insights/reports-downloads/2012/cross-platform-report-q3-2011.html Mark Schubin, HPA Technology Retreat, 2012 February 15
http://blog.nielsen.com/nielsenwire/mediauniverse/ Mark Schubin, HPA Technology Retreat, 2012 February 15
35:08 + mobile + streaming = 35:42 • Top-3 audience: Super Bowl ’12, ’11, ’10 Mark Schubin, HPA Technology Retreat, 2012 February 15
Do viewers like the ads more than the programs? Mark Schubin, HPA Technology Retreat, 2012 February 15
CEA Household Penetration, Jan 2012 • TV: peaked at 99% ’09/10, now 96% • radio steady at 98% • DTV/HDTV: holding at 88%/87% • separate surround sound systems growing to 39% • LCD (72%) & plasma (18%) both still growing • projection TV down to 11% • Cable (42%) and satellite (31%) STBs steady • those could be feeding analog TVs • Component DVD peaked at 95% ’11, now 92% • DVR steady (47%), VCRs down to 38% • Computer growing to 90%; home Internet 78% • Camcorders peaked at 55% ’11, now 52% • Smartphones fast growth to 55% • Vehicular video 22%; console games 53% Mark Schubin, HPA Technology Retreat, 2012 February 15
Acquisition • 4K: next panel • Improved imager/processing • Sony HDC-2500 2/3” prism CCD • 1-2 stops quieter/more sensitive • Larger-format • Ikegami joins 4/3” • HDR • Red HDRx • DSC • Poynton Red at NAB 2011 Mark Schubin, HPA Technology Retreat, 2012 February 15
Storage What astounding new technology was announced for the next Olympic Games? Mark Schubin, HPA Technology Retreat, 2012 February 15
Storage DVCPROHD • tape-based • subsampled • introduced 1999 Mark Schubin, HPA Technology Retreat, 2012 February 15
Remember Uncompressed HD? • SMPTE Type D-6 • 8-bit 4:2:2 • 1 Gbps • 34-head scanner • maximum 64 minutes on a large 3/4-inch cassette • 14.4 x 8.1 x 1.3 inches • 5.9 lbs. • 2-piece transport & processor • 17.6 W x 27.6 D x 31.3 H inches • 242 lbs. Mark Schubin, HPA Technology Retreat, 2012 February 15
Surprise! David Leitner, Filmmaker magazine • Blackmagic HyperDeck • 10-bit 4:2:2 • 1.25 Gbps • 51.2 minutes on one 480 GB SSD • 240 GB SSD <$400 $345 http://www.filmmakermagazine.com/news/2011/04/leitners-mondo-nab-part-three/ $995 now bit-rate-reduction processing is what costs Mark Schubin, HPA Technology Retreat, 2012 February 15
Processing Blackmagic Design Mark Schubin, HPA Technology Retreat, 2012 February 15 Topaz Labs InFocus
Autostereoscopic Display Dimenco 52-inch at Triaxes Mark Schubin, HPA Technology Retreat, 2012 February 15
Autostereoscopic Display Dimenco 52-inch at Triaxes Simulated resolution after 28-view division Mark Schubin, HPA Technology Retreat, 2012 February 15
Fraunhofer HHI Free2C display • No stereo viewing glasses needed • Free positioning of a single viewer within an opening angle of about 60 degrees • Excellent stereo separation (extremely low crosstalk) • Very high spatial resolution (1200 x 1600) • Excellent brightness and color reproduction From Ian Sexton, De Montfort University “Head-Tracked Autostereoscopic Displays” 3D World, NY, October Mark Schubin, HPA Technology Retreat, 2012 February 15
Yes, I will look different at NAB winter plumage summer plumage Get Out There andLearn One for the Gipper! Enjoy the 2012 HPA Tech Retreat! these slides are posted on the presentations page; the presentation with audio will be on SchubinCafe.com soon Mark Schubin, HPA Technology Retreat, 2012 February 15