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Welcome to the 18 th HPA Tech Retreat

Welcome to the 18 th HPA Tech Retreat. Thanks to you, all sponsors, speakers, & especially Eileen Kramer – without whom I shudder to think John “no problem” Luff – Dictator of Demos HPA Board, TR Committee, Staff, session

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Welcome to the 18 th HPA Tech Retreat

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  1. Welcometothe18thHPATechRetreat • Thanks to you, all sponsors, speakers, & especially • Eileen Kramer– without whom I shudder to think • John “no problem” Luff – Dictator of Demos • HPA Board, TR Committee, Staff, session • Moderators: Ron Burdett, Michael Cioni, Sean Cooney, Matthew Goldman, Seth Hallen, Andrea Kalas, Debra Kaufman, Anthony Magliocco, Jerry Pierce, Peter Putman, Phil Squyres, Jim Taylor • Charles Poynton and ATSC Mark Schubin, HPA Technology Retreat, 2012 February 15

  2. Mark Your Calendars! 19th HPA Tech Retreat • Week of February 18 through 22, 2013 • Hyatt Grand Champions, Indian Wells • Submit proposals as soon as you’d like (deadline will be in October): • TVMark@EarthLink.Net • if you don’t get a response, I probably haven’t received your proposal Mark Schubin, HPA Technology Retreat, 2012 February 15

  3. The Basics • The schedule rules – Verizon Wireless time • Power available in all rows, Wi-Fi in room • SSID: HPA Password: hollywood2012 • Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm – No demos Friday • Indian Wells Ballroom Mesquite & (exit & turn right) • Lunch at the terrace and lawn off the foyer • Breakfast-roundtables in the Desert Vista ballroom; topic lists posted at doors • Slots still available. If you’d like to moderate one Thursday and/or Friday morning, tell me the topic ASAP • Thursday 8:45 Digital Commercial Slates, with ANA Mark Schubin, HPA Technology Retreat, 2012 February 15

  4. The Basics – Part II • Quizzes: • all are eligible (except me); any research ok • place entries in bowl by session end (quiz #5 by last refreshment break) • have name and quiz # on entry • no penalty for wrong answers • currently open: • Quiz 1: What key technology of our industry was publicly introduced at the 1876 World’s Fair? • Quiz 5: Asked what he might introduce there, Thomas Edison seemingly predicted he’d demo what HPA-related tech at which World’s Fair? • prize: Panasonic DMP-BDT110 3D networked Blu-ray player with widgets for Vudu, Netflix, Pandora, Skype, etc., and the Viera Cast suite, courtesy of Peter Putman, ROAM Consulting Mark Schubin, HPA Technology Retreat, 2012 February 15

  5. Quiz 0 • What technology of our industry was inspired by Expo 67 in Montreal? • “The IMAX system has its roots in EXPO '67 in Montreal, Canada where multi-screen films are the hit of the fair. A small group of Canadian filmmakers/entrepreneurs decide to design a new system using a single, powerful projector, rather than the multiple projectors used at that time. The result: the IMAX motion picture projection system, which revolutionizes cinema” - IMAX web site • also inspired Norman Jewison for The Thomas Crown Affair • Winner: David Reisner Mark Schubin, HPA Technology Retreat, 2012 February 15

  6. The Basics – Part III • Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) • No recording please (except for personal use) • Door prizes Friday afternoon – be there! (arranged by Peter Putman, ROAM Consulting) • Channel Master DTV converter • Epson multimedia viewer • LG cell phones • LG portable DTV/DVD combos • Kramer cables & DA • Monster HD Calibration DVD • On-Air Solution PC DTV rcvr • Vudu receiver w/WiFi • Xbox Kinect w/Dance Central 2 Mark Schubin, HPA Technology Retreat, 2012 February 15

  7. The Basics – Part IV • Be nice! • computer sounds muted • communications devices on vibrate • all calls and conversations outside the room • WiFi: Again, SSID-HPA, PW: hollywood2012 • Please fill out evaluations (links at reg. table) • both sessions and demos, please • Presentations link: http://www.hpaonline.com/page/2012_TR_Presentations or go to the HPA website, click on the program page, & replace the number with 131455 Mark Schubin, HPA Technology Retreat, 2012 February 15

  8. Technology Year in Review • 26th (or 77th) annual “This Is the Year of HDTV” • Leichtman: 69% HHs, ~1/3 have 2+ • Nielsen ’11 Q1: perception of 75 HD channels • still not press bridges (pool feeds): • analog NTSC (digital component 1981) • mono (stereo TV sound 1984) • 4:3 (16:9 1985) • still “shoot-&-protect” for 4:3 • 3rd (or 84th) annual “This Is the Year of 3DTV” • 5 of top-10 2011 movies in 3D (6 of 10 in 2010) • U.S. movie BO continues to decline ($$ & audience) • 2011 1,283M admissions: lowest since 1995 (pop. up 19%) Mark Schubin, HPA Technology Retreat, 2012 February 15

  9. http://nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdfhttp://nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdf Mark Schubin, HPA Technology Retreat, 2012 February 15

  10. Mark Schubin, HPA Technology Retreat, 2012 February 15 http://blog.nielsen.com/nielsenwire/social/

  11. TV Viewing • “For Americans, watching TV is almost a full-time job” – Rapid TV News • LessInternetormobile,35:08/wk/pers http://www.nielsen.com/us/en/insights/reports-downloads/2012/cross-platform-report-q3-2011.html Mark Schubin, HPA Technology Retreat, 2012 February 15

  12. Mark Schubin, HPA Technology Retreat, 2012 February 15

  13. Mark Schubin, HPA Technology Retreat, 2012 February 15

  14. http://blog.nielsen.com/nielsenwire/mediauniverse/ Mark Schubin, HPA Technology Retreat, 2012 February 15

  15. Mark Schubin, HPA Technology Retreat, 2012 February 15

  16. 35:08 + mobile + streaming = 35:42 • Top-3 audience: Super Bowl ’12, ’11, ’10 Mark Schubin, HPA Technology Retreat, 2012 February 15

  17. Do viewers like the ads more than the programs? Mark Schubin, HPA Technology Retreat, 2012 February 15

  18. CEA Household Penetration, Jan 2012 • TV: peaked at 99% ’09/10, now 96% • radio steady at 98% • DTV/HDTV: holding at 88%/87% • separate surround sound systems growing to 39% • LCD (72%) & plasma (18%) both still growing • projection TV down to 11% • Cable (42%) and satellite (31%) STBs steady • those could be feeding analog TVs • Component DVD peaked at 95% ’11, now 92% • DVR steady (47%), VCRs down to 38% • Computer growing to 90%; home Internet 78% • Camcorders peaked at 55% ’11, now 52% • Smartphones fast growth to 55% • Vehicular video 22%; console games 53% Mark Schubin, HPA Technology Retreat, 2012 February 15

  19. Acquisition • 4K: next panel • Improved imager/processing • Sony HDC-2500 2/3” prism CCD • 1-2 stops quieter/more sensitive • Larger-format • Ikegami joins 4/3” • HDR • Red HDRx • DSC • Poynton Red at NAB 2011 Mark Schubin, HPA Technology Retreat, 2012 February 15

  20. Storage What astounding new technology was announced for the next Olympic Games? Mark Schubin, HPA Technology Retreat, 2012 February 15

  21. Storage DVCPROHD • tape-based • subsampled • introduced 1999 Mark Schubin, HPA Technology Retreat, 2012 February 15

  22. Remember Uncompressed HD? • SMPTE Type D-6 • 8-bit 4:2:2 • 1 Gbps • 34-head scanner • maximum 64 minutes on a large 3/4-inch cassette • 14.4 x 8.1 x 1.3 inches • 5.9 lbs. • 2-piece transport & processor • 17.6 W x 27.6 D x 31.3 H inches • 242 lbs. Mark Schubin, HPA Technology Retreat, 2012 February 15

  23. Surprise! David Leitner, Filmmaker magazine • Blackmagic HyperDeck • 10-bit 4:2:2 • 1.25 Gbps • 51.2 minutes on one 480 GB SSD • 240 GB SSD <$400 $345 http://www.filmmakermagazine.com/news/2011/04/leitners-mondo-nab-part-three/ $995 now bit-rate-reduction processing is what costs Mark Schubin, HPA Technology Retreat, 2012 February 15

  24. Processing Blackmagic Design Mark Schubin, HPA Technology Retreat, 2012 February 15 Topaz Labs InFocus

  25. Autostereoscopic Display Dimenco 52-inch at Triaxes Mark Schubin, HPA Technology Retreat, 2012 February 15

  26. Autostereoscopic Display Dimenco 52-inch at Triaxes Simulated resolution after 28-view division Mark Schubin, HPA Technology Retreat, 2012 February 15

  27. Fraunhofer HHI Free2C display • No stereo viewing glasses needed • Free positioning of a single viewer within an opening angle of about 60 degrees • Excellent stereo separation (extremely low crosstalk) • Very high spatial resolution (1200 x 1600) • Excellent brightness and color reproduction From Ian Sexton, De Montfort University “Head-Tracked Autostereoscopic Displays” 3D World, NY, October Mark Schubin, HPA Technology Retreat, 2012 February 15

  28. Yes, I will look different at NAB winter plumage summer plumage Get Out There andLearn One for the Gipper! Enjoy the 2012 HPA Tech Retreat! these slides are posted on the presentations page; the presentation with audio will be on SchubinCafe.com soon Mark Schubin, HPA Technology Retreat, 2012 February 15

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