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Young People & the League: Where do we go from here?

Young People & the League: Where do we go from here?. LWVUS Young People’s Taskforce. In this webinar, we will:. Discuss the successes of the LWVUS Young People’s Taskforce (YPTF) Introduce our toolkit Suggest additional resources Introduce the Young People Board Advisors for 2014-2016

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Young People & the League: Where do we go from here?

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  1. Young People & the League: Where do we go from here? LWVUS Young People’s Taskforce

  2. In this webinar, we will: • Discuss the successes of the LWVUS Young People’s Taskforce (YPTF) • Introduce our toolkit • Suggest additional resources • Introduce the Young People Board Advisors for 2014-2016 • Answer your questions

  3. More about the YPTF Young People’s Taskforce • Began work in 2012 with 5 members • Goal to create toolkit to help Leagues recruit and retain young people

  4. More about the YPTF Where we got our information • Literature review of social science research • Polls/questionnaires of young members • Interviews with League Leaders at all levels • Interviews with volunteer-based organizations • Our own experiences

  5. Why we need young people to join us • We need to strengthen our organization for the future. • Young people share the same concerns as other League members.

  6. Why we need young people to join us • Success is more than just numbers. • Adapting a sustainable approach to membership recruitment • Similar to the approach of the Membership and Leadership Development (MLD) program

  7. Defining ‘Young People’ YPTF Toolkit zeroed in on two generations: • Generation X – born 1963-1980. • Millennials – born 1981-2002

  8. More about GenX Generation X – born 1963-1980. • Independent • Self-reliant • Independent thinking • Work-life balance LWV offers GenXers: • Leadership development, • Networking, • Civic education • Work experience Time, 1997 Source: Peter C. Brinkerhoff, Generations: The Challenge of a Lifetime for Your Nonprofit

  9. More about Millennials Millennials – born 1981-2002 • Confident • Interested in work-life balance • Connected to the Internet • Strong sense of social commitment • LWV offers Millennials • Volunteer opportunities • Engaging in civic activities • Networking • Will join if other young people participate. • If LWV can tune into their social needs, they have a lot to offer & are eager to help their communities Time, 2013 Source: Peter C. Brinkerhoff, Generations: The Challenge of a Lifetime for Your Nonprofit

  10. GenX and Millennials These two groups of young people, numbering over 120 million, are America’s future leaders

  11. GenX, Millennials and LWV Both generations are: • Looking for ways to stand out among their peers, contribute to society and continue to grow personally and professionally • Unaware of the League • Their mothers/grandmothers were mostly likely not League members • Branding is necessary for awareness • Will see their League involvement as career skill-building opportunity

  12. We already appeal to young people! • League members share networking, community bonding, and camaraderie. • Many young people desire to connect and grow in a way that promotes friendship and belonging. Remember! What made you join and remain a member will likely be a similar reason why a young person today will join and stay with us Photo by League of Women Voters Hamden/North Haven

  13. YPTF resources for you • Our webinars: • Reaching Out to Millennials on Campus • Interning with the League • Mentoring in the League • Our toolkit: “Building the League of Tomorrow: Growing our ranks with younger members” • Includes a bibliography of additional resources on working with young volunteers • LWV Young Professionals Facebook Group • Young Professionals’ Section on the LWVUS Forums

  14. Next Steps: Young People Board Advisors • To keep the momentum going from the Young People’s Taskforce, LWVUS has appointed two Young People Board Advisors (YPBA) Amy Baker Minneapolis, MN Melissa Hunsberger Miami-Dade County, FL

  15. Goal of YPBA program To increase League membership among young people and foster them to become League leaders.

  16. Goals of YPBA program • How are we going to do that? • ID ways to ways to attract young people, especially around our efforts with the 2016 election. • Increase YP participation at 2016 convention. • Promote the recruitment and mentoring of young leaders within MLD program. • Plan for ways to use the League’s 100th birthday to recruit and retain new generations of members and leaders.

  17. Activities of YPBA program • Work with LWVUS Board Member Liaison • Work with LWVUS Staff on Young People Issues • Leverage the use of MLD program • Keep dialogue going with League members across the country on how to: • Recruit young people • Keep younger members engaged • Grow younger members into leadership roles

  18. Discussion and Questions

  19. Questions, comments, and suggestions

  20. Contact info Shauneen Grout, LWVUS staff; Sgrout@lwv.org Amy Baker, YPBA 2014-2016; bakeramy81@gmail.com Melissa Hunsberger, YPBA 2014-2016; hunsbergerm@gmail.com Melissa Currence, YPTF co-chair; currencem@gmail.com Amy Hjerstedt, YPTF co-chair; Amy.hjerstedt@gmail.com

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