1 / 16

Content: Real & Relevant

Content: Real & Relevant. Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles. Wisitech’s Success Works. Rich experience in web and SEO content since 1999 Offering clients high quality web, online ads and SEO copywriting services

driscoll-short
Download Presentation

Content: Real & Relevant

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Content: Real & Relevant Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

  2. Wisitech’s Success Works • Rich experience in web and SEO content since 1999 • Offering clients high quality web, online ads and SEO copywriting services • Strategy planning, creating new content, improving existing content

  3. Content Strategy • Entertainment – Deliver information interestingly • Awareness – Create value, raise knowledge • Response – Compel, persuade • Engagement – Convince the customer to act • Purchase – Help the customer make a buying decision • Loyalty – Make the customer come back for more

  4. How Content Positions Your Brand Highlight USP, benefits in animated banner Announce new rates, schemes Project happenings Invite constructive action Induce customer queries Highlight key features Show benefits of using product

  5. Unleash Word Power To Build Brands At Wisitech we develop compelling content that: • Introduces and enhances the identity of the business/ website/ organisation • Persuades, compels readers to take an action • Builds brand awareness, equity & credibility • Propels website towards better search engine rankings.

  6. Text • Graphics • Video and Animation • Audio • Web • Marketing • Web Pages • Articles • Blog Posts • Press Releases • Social Networking • Ad Copywriting • Case Studies • Corporate Presentations • E-learning Content Type Content Presentation

  7. We develop customised content aimed at establishing a clear line of communication between the reader and the web site. • It provides unique and useful information • It catches reader attention within seconds • It blends the website’s purpose with customer’s requirements

  8. Our Style of Good Content • Crisp and racy presentation • A wealth of well-researched information • Highlights benefits and features of the products/ services • Clean, accurate and free of grammatical errors • Includes a persuasive “call to action” Click Me

  9. SEO-Ready Web Content We develop search engine optimized content, loaded with SEO friendly elements • Appropriate, relevant keywords • Keyword-rich meta tags for each page • Strategic keyword placement • Accurate grammar • Rich in useful information • Deep linking with other pages • Conversational, easy style • Compatible with Web 2.0 standards

  10. SEO-rich Article Submissions Hot current topics Keyword-rich catchy headlines Deeply researched information-rich copy Neat structure with sub-heads

  11. SEO Content Process Understand Creative Brief & Client Requirements Competitive Analysis & Keyword Research Research Information, collect data Create content plan, decide topics Write content, insert keywords Edit content, fine tune script Add meta tags in pages, check keyword density Content creation for SEO-friendly web pages Edit content, cross-check facts Publish, promote, track performance

  12. High Performance Marketing Content • Impact headlines, catchy, crisp copy • Tone which encourages readers to participate, collaborate and explore further • Style that positions products/ services/ brands engagingly with customers

  13. Latent Semantic Indexing • Latent Semantic Indexing, or LSI, is a way for search engines to view and rank web pages in a more natural, or human, manner. • The LSI algorithms analyze pages not only for keywords, but also for synonyms and other related words which might be expected to be present.  • We develop themed articles on a broad scale rather than centering around one keyword. • With regards to your keywords, we include synonyms, related words, plurals, and various tenses whenever possible throughout the articles.

  14. Blogs – Creating the Buzz Prominent positioning of the brand Educative, informative copy Tag to relevant links Provide value to the reader

  15. Effective Viral Marketing • Our content whips up strong emotions as viral marketing is 100% about emotions • Give readers something different, something unexpected which evokes strong positive responses • Create compelling copy to induce people to forward the mail to their contacts • No in-your-face marketing – we make it subtle but persuasive

  16. Convey. Communicate. Compel. Content That Delivers Results… 76/2 East of Kailash, New Delhi - 110065 IndiaUS: 877.807.0347, 707.633.4004 India: +91.11.6566.9361, 4132.6507Fax: 011.4651.6521 www.wisitech.com info@wisitech.com

More Related