Fruit and Vegetable Production

1. Fruit and Vegetable Production

2. Careers in the Fruit and Vegetable Industry FV4

3. Objectives LESSON OBJECTIVE ENABLING OBJECTIVES • Identify and describe the sectors in the fruit and vegetable industry • Research careers in the sectors of the fruit and vegetable industry • After completing this lesson on Analyze Career Opportunities in the Fruit and Vegetable Industry, students will demonstrate their ability to apply the concept in real-world situations by obtaining a minimum score of 80% on the Fruit and Vegetable Industry Career Informational Interview evaluation. 01 02

4. Key Terms Plant breeder Inspector Plant pathologist Pomologist Viticulturist Food scientist Sales and marketing specialist Purchasing Manufacturing, Storage and Logistics Field manager Greenhouse manager Researcher Educator Communications

5. Current Trends

6. Find Out More! • What changes are occurring in fruit and vegetable agriculture? • What are some current careers you are aware of in fruit and vegetable production? • Based on article you read, what are potential new career opportunities emerging in fruit and vegetable production?

7. Objective 1Identify and describe the sectors in the fruit and vegetable industry

8. Careers(click for more)

9. Field Manager • Planning and implementing the planting, care, and harvest of fresh vegetable and fruit crops • Click for Video (2:42) Back to Careers Menu

10. Greenhouse Manager • Planning and implementing the planting and care of fruit and vegetable plants • Producing fruits and vegetables in a hothouse environment (can be in ground or hydroponic) • Click for Video (8:35) Back to Careers Menu

11. Consultant • Advises on pest management, disease, nutrient deficiency • Creates Standard Operating Procedures for farm • Create system plans for: • better soil health • environmental restoration • transition to organic production Back to Careers Menu

12. Researcher • Research leads to: • production efficiency • higher crop yields • Develop products to manage pest, disease, & nutritional problems • Help growers understand negative environmental impacts • Find ways to be more sustainable Back to Careers Menu

13. Educator • Teaches about fruit and vegetable production at university level • Community educator building awareness of civic sustainability through fruit and vegetable production • Extension agent helping farmers learn about and adopt new technologies Back to Careers Menu

14. Communications • Shares information about the industry using media like: • Radio • Television • Books • Newspapers • Internet Back to Careers Menu

15. Plant Breeder • Use clones, traditional selective breeding methods, or genetic manipulation to develop cultivars of plants • Create new and interesting colors or flavors • Improve storage life or uniformity • Breed plants that are more adapted to drought, pests, disease • Click for Video (3:35) Back to Careers Menu

16. Inspector • Inspects produce for insects or disease pathogens at international or state borders • Searches for the source of a food borne illness outbreak • Inspects farms or greenhouses • organic inspector • state pest inspector • GAP auditor Back to Careers Menu

17. Plant Pathologist • Studies pathogens in fruit and vegetables from disease and environmental factors • Works as an expert to identify and suggest control methods for pathogens • Click for Video (9:14) Back to Careers Menu

18. Pomologist • Focuses on production of edible nut and fruit crops – especially those that grow on trees Back to Careers Menu

19. Viticulturist • Produces grapes for winemaking and the table • Click for Video (4:15) Back to Careers Menu

20. Food Scientist • Develops value-added food products • Monitors food safety • Analyzes nutritional data • Click for Video (3:17) Back to Careers Menu

21. Sales & Marketing Specialist • Prepare fresh fruit and vegetable products for sale by developing branding, packaging, logos, labels, and advertising • A sales person build relationships with vendors and trades the final product through commerce • Click for Video (3:56) Back to Careers Menu

22. Purchasing • Sources, compares prices on, and buys materials needed for the farm or greenhouse to grow fruits and vegetables • Buy fruits and vegetables at the local, national, or international level to resell through: • wholesale • retail outlets • in a share box Back to Careers Menu

23. Manufacturing, Storage & Logistics • Involves the processing, packaging, and shipping and warehouse storage of fruits and vegetables • Click for Video (4:35) Back to Careers Menu

24. Mini-Review

25. Objective 2 Research a career in the sectors of the fruit and vegetable industry

26. Career Exploration • Research 2 careers in the fruit and vegetable industry • Select 1 career to display in poster form • Include both information and pictures • Pictures can be of: • People in the career at work • What is produced or achieved as a result ofthis work • Workplace or tools • Marketplace or value added product • Challenges faced in this career (i.e. pests, disease)

27. Conclusion There are many careers available in the fruit and vegetable industry. It is important to explore the options available and find ones that interest you. Take into account the education needed, daily responsibilities, salary, and other factors to make sure they align with individual interest.

28. Exit Card • What did you learn about Career Opportunities in the Fruit and Vegetable Industry? • What questions do you still have about Career Opportunities in the Fruit and Vegetable Industry?