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E- Newsletter as a Marketing Tool A Case Study of RCF Library Ms. Manisha Kute

Explore how RCF Library utilized E-Newsletters as a powerful marketing tool to meet information needs, connect with industries and the scientific community, and enhance user engagement. Learn about the benefits of developing and distributing newsletters effectively.

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E- Newsletter as a Marketing Tool A Case Study of RCF Library Ms. Manisha Kute

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  1. E- Newsletter as a Marketing Tool A Case Study of RCF LibraryMs. Manisha Kute

  2. Rashtriya Chemicals & Fertilizers Ltd. • RCF, a Mini Ratna Public Sector Undertaking • A large producer of Nitrogenous and Complex Fertilizers • Premium Fertilizer brands of Urea –(Ujjwala), Complex Fertilizers (Suphala)

  3. Information Needs of Industries and Scientific Community Information needs at the strategic, tactical and operative level (Pirttimaki 2013) E- Newsletter – a great way of keeping in touch !

  4. Library’s Newsletters E- Newsletter – a great way of keeping in touch !

  5. Developing Newsletter E- Newsletter – a great way of keeping in touch !

  6. Selection Criteria • Mailing list import • HTML + text • Max No. of subscribers • Max. No. of newsletters • Embed sign-up form • Archive E- Newsletter – a great way of keeping in touch !

  7. Developing Newsletter E- Newsletter – a great way of keeping in touch !

  8. Developing Newsletter Click on Administration for Login Login into Mailing list Administration Section You can add here just email address of one user You can add here email addresses of bunch of user Message Body part Manage subscriber option of Dada Mail E- Newsletter – a great way of keeping in touch !

  9. Newsletter Distribution Click on Submit Mailing List Message Button Dada mailing list software features Submit Message “Information Bulletin” Newsletter at Users end Archive Index of Information Bulletin E- Newsletter – a great way of keeping in touch !

  10. Conclusion E-Newsletters bridges the gap between library and the user Open source software saves the money RCF library gained its importance not only amongst the employees but also amongst the top management of the company with the help of E -Newsletter. E- Newsletter – a great way of keeping in touch !

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