Climate Change Behaviours Research Programme

1. Climate Change Behaviours Research Programme Jonathan Waite and Paul Tyrer Environment Social Research 5 May 2010

2. Structure • Background • Programme aims • Key themes • Use of research • Outputs

3. Background

5. When measured on a domestic production basis, Scottish emissions appear to have fallen However, on a domestic consumption basis, emissions have risen Scottish production and consumption GHG emissions Consumption Between 1995 and 2006: emissions on a production basis have fallen by 10% emissions on a consumption basis have risen by 15% Production Emissions include removals due to Land Use, Land Use Change and Forestry Source: SEI and NAEI

6. Programme Aims • Key behaviours • Abatement potential • Drivers and barriers • Effective interventions • Communication and engagement

7. Research themes • Key behaviours • Individuals, Households, Communities • The Workplace • Communication and Engagement • Knowledge Transfer and Exchange

8. Programme Outputs • A Headline Behaviours Set for Scotland • Audits of behaviour change initiatives (SG, Europe and the Scottish workplace) • A set of tested policy ideas for encouraging individual and household behaviour change • A set of tested communications strategies • A range of knowledge transfer opportunities

9. Use of Research • Design and delivery of policy • Follow up to Report on Policies and Proposals • Public Engagement Strategy • Informing new Climate Change/Greener integrated marketing campaign

10. Working together? • Email PT comments on the workplan • Email comments on workplace study proposals (PT) • Join Scottish Environmental Social Evidence Network (SESEN) (JW) • Tell us what you’re doing!

11. Contacts: Jonathan Waite and Paul Tyrer Rural and Environment Analytical Services Scottish Government Jonathan.waite@scotland.gsi.gov.uk Paul.tyrer@scotland.gsi.gov.uk Jonathan: 0131 244 0093 Paul: 0131 244 7331