340 likes | 542 Views
Building your company’s vision. By James C. Collins and Jerry I. Porras. First. This harvard business review article describe the two components of any lasting vision : Core ideology An envisioned future.
E N D
Building your company’s vision By James C. Collins and Jerry I. Porras
First This harvard business review article describe the two components of any lasting vision : • Core ideology • An envisioned future
A company’s practices and strategies should change continually and its core ideology should not
Companies that enjoy enduring success have core value and core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world
Core Ideology • The enduring character of an organization • Consistant identity that transcends product or market life cycle, technological breakthourghs, management fads, and individual leaders.
Core ideology has two parts : • Core Value • Core Purpose
Core values The essential and enduring tenents of an organization
The key is not what core values an organization has but that is has core values at all
Core purpose Is the organizations reason for being
A primary role of core ideology is to guide and inspire You do not create or set core ideology
An envisioned future has two elements : • BHAGs • Vivid description
BhagsBig, Hairy,Audacious Goals Are ambitious plans that rev up the entire organization
A true BHAGs is clear and compelling, serves as unyfying focal point of effort, and acts as a catalyst for team spirit • BHAGs that applies to the entire organization and requires 10 to 30 years of effort to complete • A BHAGs should not be a sure bet • Vision level BHAGs by advising them to think in terms of four broad categories : • Target BHAGs • Common enemy BHAGs • Role model BHAGs • Internal Transformation
Vivid description Paint a picture of what it will be like to achieve the BHAGs
You must translete the vision from word to piture with vivid descriptions of what it will be like to achieve your goal • Passion, emotion, and conviction are essential parts of the vivid description • Think of the core purpose as the star on the horizon to be chased forever and BHAGs is the montain to be climbed
The basic dynamic of visionary companies is to preserve the core and stimulate progress.it is vision that provide the context