1 / 19

Building your company’s vision

Building your company’s vision. By James C. Collins and Jerry I. Porras. First. This harvard business review article describe the two components of any lasting vision : Core ideology An envisioned future.

duncanb
Download Presentation

Building your company’s vision

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Building your company’s vision By James C. Collins and Jerry I. Porras

  2. First This harvard business review article describe the two components of any lasting vision : • Core ideology • An envisioned future

  3. A company’s practices and strategies should change continually and its core ideology should not

  4. Companies that enjoy enduring success have core value and core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world

  5. Core Ideology • The enduring character of an organization • Consistant identity that transcends product or market life cycle, technological breakthourghs, management fads, and individual leaders.

  6. Core ideology has two parts : • Core Value • Core Purpose

  7. Core values The essential and enduring tenents of an organization

  8. The key is not what core values an organization has but that is has core values at all

  9. Core purpose Is the organizations reason for being

  10. A primary role of core ideology is to guide and inspire You do not create or set core ideology

  11. An envisioned future has two elements : • BHAGs • Vivid description

  12. BhagsBig, Hairy,Audacious Goals Are ambitious plans that rev up the entire organization

  13. A true BHAGs is clear and compelling, serves as unyfying focal point of effort, and acts as a catalyst for team spirit • BHAGs that applies to the entire organization and requires 10 to 30 years of effort to complete • A BHAGs should not be a sure bet • Vision level BHAGs by advising them to think in terms of four broad categories : • Target BHAGs • Common enemy BHAGs • Role model BHAGs • Internal Transformation

  14. Vivid description Paint a picture of what it will be like to achieve the BHAGs

  15. You must translete the vision from word to piture with vivid descriptions of what it will be like to achieve your goal • Passion, emotion, and conviction are essential parts of the vivid description • Think of the core purpose as the star on the horizon to be chased forever and BHAGs is the montain to be climbed

  16. SONY 1950

  17. The basic dynamic of visionary companies is to preserve the core and stimulate progress.it is vision that provide the context

More Related