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The Value Proposition The Green Building Opportunity Robert N. Wise October 2, 2009

Explore the multiple benefits of green buildings, including economic development, asset creation, and a positive return on investment. Discover how green building practices contribute to climate change mitigation and environmental benefits. This comprehensive guide provides insights into the value proposition of sustainable development and the opportunities it presents for entrepreneurs, communities, and the economy.

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The Value Proposition The Green Building Opportunity Robert N. Wise October 2, 2009

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  1. The Value PropositionTheGreen Building OpportunityRobert N. WiseOctober 2, 2009

  2. Value Proposition • Multiple benefits • Economic development • Asset creation: buildings and communities • Return on investment • Entrepreneurial energy and marketing • District planning • Climate change and environmental benefits

  3. Sustainable Development • “Sustainable development is that development which meets the needs of the present without compromising the ability of future generations to meet their own needs.” • Brundtland Commission: Our Common Future, 1987.

  4. Economy Basis for Prosperity Multiple Benefits and Synergies Solar Income Community Basis for Happiness ENERGY RESOURCES ENERGY RESOURCES Project Ecosystem Basis for Life RESOURCES ENERGY • A Comprehensive Web of Systems • Multiplies Economic, Environmental and Social Benefits

  5. Non-Sustainable Building Human Health Impacts Fish & Wildlife Habitat Waste Heat & Gases Waste Water Air & Water Quality Persistent Chemicals Habitat Disruption $$$ Human Labor Solid Waste Materials Energy Land Unlimited Resources Inputs = Resources Building Capital Investment = Value Outputs = Externalities Unlimited Waste

  6. Multiple Benefits Model Building Economy/ Transport Air Quality Water Quality Human & Community Health Energy/ Materials Site/ Ecological System • Walkable Community • Human Productivity • Human Health • Eliminate Toxic Persistent Chemicals • Beauty and Artistic Design • Lifelong education • Community Focused Places and Spaces Cyclical Systems Thinking • Capital Investment • Multi-modal transport • Green Technologies • Multiple Benefit Analysis • Life Cycle Analysis • Local Suppliers/ Import • Substitution • Traded Sector Strategies • Education and Training • Pollution Reduction Options • Natural Ventilation • Low VOC Materials • Construction Site Mgnt. • Air Monitoring Building • Water Conservation • Water Recovery & Reuse • Rainwater Harvesting • Stormwater Management • Erosion Control • Reduce Use of Poisons • Reduce, Reuse, Recycle • Renewable Materials • Renewable Power Source • Energy Conservation • Heat Recovery • Construction Waste Management • Master Planned Communities • Utilize Existing Infrastructure/Disturbed Areas • Ecological Restoration • Alternative Transportation • Utilize Native Plants • Soil Protection and Pervious Surfaces Multiple Benefits

  7. Green Building Sample Economic Benefits • Energy consumed reduced by 29.4 to 55% • Upfront costs of 2% results in life cycle savings of 20% of construction costs • Green building continues to grow forecast to be 25% of building market by 2010! • Construction costs for green building can decline • Human productivity increases – $2-3 per square foot • Local economic multipliers are high

  8. Economic DevelopmentOpportunities Build on local strengths! Focus on exports, import substitution and capital capture • Architecture, landscape architecture, engineering • Green building product and construction • Value-added wood products, rapid renewables, modular building • Urban and regional planning and design • Ecological design and ecosystem services • Renewable energy and energy efficiency • Water use and reuse • EcoDistricts

  9. Green Building Rating Systems • LEED (multiple) • Living Building Challenge • Earth Advantage • Green Globes and more to come

  10. Key Issues Facing Local Governments • Disaster in real estate market • Dueling systems • Regulations and incentives • Cost/affordability • Building performance • Community context

  11. Sustainable Development • Contact: • Robert N. Wise • Cogan Owens Cogan, LLC • 813 SW Alder Street, Suite 310 • Portland, OR 97205 • 503.225.0192 • bob.wise@coganowens.com

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