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Change a Light, Change the World 2007 CFL Markdown Promotion

This 2007 CFL markdown promotion aims to encourage the purchase and installation of high-quality, ENERGY STAR specialty CFLs through utility participation and big box retailers. The goal is to boost market penetration and achieve energy savings in the residential sector.

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Change a Light, Change the World 2007 CFL Markdown Promotion

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  1. Change a Light, Change the World2007 CFL Markdown Promotion

  2. Objective • To achieve residential sector energy savings, quickly and easily • To offer utilities an opportunity to participate • To encourage consumers to buy and install high-quality, ENERGY STAR specialty CFLs • To provide low promotional pricing through big box retailers who already stock these products • To raise market penetration of specialty & standard CFLs

  3. Approach • CFL markdown promotion on existing stock • Goal is 50 percent specialty bulbs and 50 percent twister CFLs • Twisters included to boost savings • Utilities may claim credits or reimbursements through CRC or CAA by covering costs for sales in their service territory - $2.50 plus BPA admin • BPA covers costs and claims savings in remaining territory

  4. Retail • 258 participating stores in BPA’s service territory: • COSTCO (43) • HOME DEPOT (71) • LOWES (47) • WALMART (97) • Limited field support for POP & product verification • Retail coordination through PECI office • Customized POP for participating utilities

  5. Products

  6. Utility Participation • All regional electric utilities may participate • Utilities can claim $2.50 plus BPA admin • Can request estimated sales prior to committing to participate • Contract to participate with PECI • Will receive a sales report by store for your territory • Utilities will be invoiced monthly for sales

  7. Utility Cost per Lamp

  8. Regional Estimated Sales

  9. Measuring Results • Achieve target savings goal • Number of utilities participating • Ease to participate • Level of sales for specialty bulbs • Consistent product supply

  10. For questions or to sign up, contact: Teri Duncan tduncan@peci.org 503-595-4487

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