Change a Light, Change the World 2007 CFL Markdown Promotion

1. Change a Light, Change the World2007 CFL Markdown Promotion

2. Objective • To achieve residential sector energy savings, quickly and easily • To offer utilities an opportunity to participate • To encourage consumers to buy and install high-quality, ENERGY STAR specialty CFLs • To provide low promotional pricing through big box retailers who already stock these products • To raise market penetration of specialty & standard CFLs

3. Approach • CFL markdown promotion on existing stock • Goal is 50 percent specialty bulbs and 50 percent twister CFLs • Twisters included to boost savings • Utilities may claim credits or reimbursements through CRC or CAA by covering costs for sales in their service territory - $2.50 plus BPA admin • BPA covers costs and claims savings in remaining territory

4. Retail • 258 participating stores in BPA’s service territory: • COSTCO (43) • HOME DEPOT (71) • LOWES (47) • WALMART (97) • Limited field support for POP & product verification • Retail coordination through PECI office • Customized POP for participating utilities

5. Products

6. Utility Participation • All regional electric utilities may participate • Utilities can claim $2.50 plus BPA admin • Can request estimated sales prior to committing to participate • Contract to participate with PECI • Will receive a sales report by store for your territory • Utilities will be invoiced monthly for sales

7. Utility Cost per Lamp

8. Regional Estimated Sales

9. Measuring Results • Achieve target savings goal • Number of utilities participating • Ease to participate • Level of sales for specialty bulbs • Consistent product supply

10. For questions or to sign up, contact: Teri Duncan tduncan@peci.org 503-595-4487