SIGBI board meeting

1. Where ambitious businesses go to grow.. SIGBI board meeting Andrew Dewhurst April 2014

2. agenda Strategy and tactics for membership growth I.T. projects Next steps

3. Strategy and tactics for membership growth

4. Strategy and tactics for membership growth

5. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth?

6. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Public declaration • Strategy & Tactics • Measurement • Best practice

7. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan)

8. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

9. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

10. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? Marketing Communications Plan Case Studies Events Media Relations Website / Social Media Marketing

11. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

12. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? New membership campaign tactics Youth Development Affiliations Partner acquisition Existing member referrals ‘Birds of a feather’ Existing member referrals ‘Legacy’

13. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

14. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? Growth Management Forecast Responsibility Campaign target Qualification Timescale

15. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth • 15 building blocks • How many are in place? • Gap analysis? Thoughts? Marketing Communications Plan New Membership Campaign Tactics Growth Management

16. Strategy and tactics for membership growth • 5 Quick Wins in the next 3 months • Review / Create the marketing development plan • Develop 2 new membership campaign tactics • ‘Legacy’ • ‘Girl Guides’ • Start talks with a potential strategic partner • Measure • Think Tank!

17. Strategy and tactics for membership growth • Think Tank!

18. Strategy and tactics for membership growth • Think Tank!

19. I.T. PROJECTS • Membership and conference solution • 3 types of software Bespoke Framework based Off the shelf

20. I.T. PROJECTS • Membership and conference solution • Preferred Solution • Lower risk • Speed of development • Fit • Prototype • Unanimous

21. Andrew Dewhurst andrew.dewhurst@affilius.co.uk +(44) 7913 043279