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Where ambitious businesses go to grow. SIGBI board meeting. Andrew Dewhurst April 2014. agenda. Strategy and tactics for membership growth I.T. projects Next steps. Strategy and tactics for membership growth. Strategy and tactics for membership growth.
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Where ambitious businesses go to grow.. SIGBI board meeting Andrew Dewhurst April 2014
agenda Strategy and tactics for membership growth I.T. projects Next steps
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth?
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Public declaration • Strategy & Tactics • Measurement • Best practice
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan)
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? Marketing Communications Plan Case Studies Events Media Relations Website / Social Media Marketing
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? New membership campaign tactics Youth Development Affiliations Partner acquisition Existing member referrals ‘Birds of a feather’ Existing member referrals ‘Legacy’
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? Growth Management Forecast Responsibility Campaign target Qualification Timescale
Strategy and tactics for membership growth • What are the typical building blocks for organisational growth • 15 building blocks • How many are in place? • Gap analysis? Thoughts? Marketing Communications Plan New Membership Campaign Tactics Growth Management
Strategy and tactics for membership growth • 5 Quick Wins in the next 3 months • Review / Create the marketing development plan • Develop 2 new membership campaign tactics • ‘Legacy’ • ‘Girl Guides’ • Start talks with a potential strategic partner • Measure • Think Tank!
Strategy and tactics for membership growth • Think Tank!
Strategy and tactics for membership growth • Think Tank!
I.T. PROJECTS • Membership and conference solution • 3 types of software Bespoke Framework based Off the shelf
I.T. PROJECTS • Membership and conference solution • Preferred Solution • Lower risk • Speed of development • Fit • Prototype • Unanimous
Andrew Dewhurst andrew.dewhurst@affilius.co.uk +(44) 7913 043279