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SIGBI board meeting

Discover the essential strategies and tactics for achieving business growth and membership expansion. Explore building blocks, marketing plans, communication strategies, and targeted campaigns for successful growth management. Engage in insightful discussions on effective growth methods and quick wins. Plan for IT projects to enhance membership and conference solutions.

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SIGBI board meeting

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  1. Where ambitious businesses go to grow.. SIGBI board meeting Andrew Dewhurst April 2014

  2. agenda Strategy and tactics for membership growth I.T. projects Next steps

  3. Strategy and tactics for membership growth

  4. Strategy and tactics for membership growth

  5. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth?

  6. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Public declaration • Strategy & Tactics • Measurement • Best practice

  7. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan)

  8. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

  9. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

  10. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? Marketing Communications Plan Case Studies Events Media Relations Website / Social Media Marketing

  11. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

  12. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? New membership campaign tactics Youth Development Affiliations Partner acquisition Existing member referrals ‘Birds of a feather’ Existing member referrals ‘Legacy’

  13. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? • Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

  14. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth? Growth Management Forecast Responsibility Campaign target Qualification Timescale

  15. Strategy and tactics for membership growth • What are the typical building blocks for organisational growth • 15 building blocks • How many are in place? • Gap analysis? Thoughts? Marketing Communications Plan New Membership Campaign Tactics Growth Management

  16. Strategy and tactics for membership growth • 5 Quick Wins in the next 3 months • Review / Create the marketing development plan • Develop 2 new membership campaign tactics • ‘Legacy’ • ‘Girl Guides’ • Start talks with a potential strategic partner • Measure • Think Tank!

  17. Strategy and tactics for membership growth • Think Tank!

  18. Strategy and tactics for membership growth • Think Tank!

  19. I.T. PROJECTS • Membership and conference solution • 3 types of software Bespoke Framework based Off the shelf

  20. I.T. PROJECTS • Membership and conference solution • Preferred Solution • Lower risk • Speed of development • Fit • Prototype • Unanimous

  21. Andrew Dewhurst andrew.dewhurst@affilius.co.uk +(44) 7913 043279

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