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Planning a Campaign

Develop a campaign with clear aims and objectives, target decision makers, and communicate effectively to bring about positive change. Examples include climate change campaigns that avoid scare tactics and personalize the message. Collaborate creatively in groups to produce a plan.

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Planning a Campaign

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  1. Planning a Campaign Developing your aims to encourage people to make a positive difference!

  2. What is a Campaign? A set of activities intended to meet a specific purpose.

  3. A Good Campaign • Clear aims • Clear Objectives • Clear Audience • Be creative • Be attractive/visual • Be effective • Target Decision Makers

  4. A Bad Campaign • Violent • No clear aims • No clear Objectives • Annoys or insults the public • Confused messages • Unrealistic

  5. Talks/Assemblies Posters Music Drama Writing Letters Poetry Emails Websites Merchandising Advertisements Communicating the Message!

  6. Campaign Examples

  7. Communicating Climate Change • Make it a local issue • Positive Associations: Celebrities? • Do not scare people • Do not get personal • Link it to people’s daily activities.

  8. Activity (15 minutes) • Break into groups • Discuss your ideas for a campaign • Produce a plan on how best to get your message across • Be creative

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