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Campaign planning

Learn essential components and steps of effective campaign planning for achieving social, political, and economic goals. Explore advocacy, media tactics, popular mobilization, and coalition-building strategies. Identify, analyze, and engage key stakeholders to drive meaningful change. Enhance your skills in problem analysis, objective setting, and power mapping for successful campaigns.

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Campaign planning

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  1. Campaign planning Presentation for PSAY Workshop 2013

  2. acampaign is a series of coordinated activities to achieve a social, political, economic or industrial goal

  3. Campaign components Advocacy Media Popular mobilisation Coalition-building

  4. Advocacy • Direct lobbying • Research • Policy development • Submissions • Meetings • Bargaining • Reports • Letters • Relationship-building

  5. Popular mobilisation • Communication • Education • Petitions • Letter-writing • Public meetings • Visual protest • Rallies • Social media • Stop work meetings • Industrial action • Celebrities

  6. Media • Letters to the editor • Opinion editorials • Press releases • Blogs • Social media • Talking to journalists • Interviews • Videos • Publicity stunts

  7. Coalition building

  8. Planning a campaign • Identify the problem • Identify your overall goal • Identify your specific objectives • Identify what needs to change to achieve these objectives • Do a power & influence analysis …….

  9. Planning a campaign • Identify your targets, allies and possible opponents • Develop a strategy to achieve your goal and objectives • Decide what tactics to use within this strategy • Consider your messaging • Plan for evaluation

  10. Planning a campaign • Identify the problem • Identify your overall goal • Identify your specific objectives • Identify what needs to change to achieve these objectives • Do a power & influence analysis • Identify your targets, allies and possible opponents • Develop a strategy to achieve your goal and objectives • Decide what tactics to use within this strategy • Consider your messaging • Plan for evaluation

  11. Problem Analysis • What is the problem we want to fix? • What is the current situation? • Where do we want to be?

  12. Objective setting SMART Specific Measurable Achievable Realistic Time-bound

  13. Power map Who has the power to deliver the change you want to see? • Brainstorm • Draw a grid/map • Assess influence • Determine connections • Determine priority relationships • Keep updating the map!

  14. Check, check, check!

  15. For a better working life New Zealand Public Service Association Te Pūkenga Here Tikanga Mahi

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