E-Learning An Expanded View

1. e E-Learning An Expanded View Presented by Toni L. Crouch, CAE Director Education Technology Services DelCor Technology Solutions, Inc. Steve Worth, President Plexus Consulting Group

2. e-Learning: Getting Started Toni L. Crouch, CAE Director Education Technology Services DelCor Technology Solutions, Inc.

3. Agenda • e-Learning Development Process • Planning • Implementing • Educational Design Options • Questions & Answers

4. e-Learning Development Process IMPLEMENTING PLANNING Establish your team Do your research Evaluate your program Develop your strategy Market your program Create your program Select your technology

5. Planning: Establish the Team • Information Technology/Systems • Education • Membership • Executive Office • Chapters • Marketing • Consultants • Other….

6. Planning: Do Your Research • Member survey • Computer/software capabilities • Technology comfort level • Access (time and location) • Topics of Interest • Prior experience • Price tolerance

7. Planning: Do Your Research • Review current environment • Strategic plan • Business and training goals • Industry research • Current product and services mix • Explore resources • Organizations • Publications • Websites

8. Planning: Develop Your Strategy Issues to Address • Audience • Content • Business Model • Goals/metrics

9. Planning: Develop Your Strategy Options to Consider • Web-based vs. Web-enhanced • Synchronous vs. Asynchronous • Live vs. Archived • Instructor/Facilitator Led vs. Independent • LMS vs. AMS • e-Learning vs. F2F vs. Blended Learning

10. Planning: Select Your Technology • Partnership begins with the Request for Proposal (RFP) • RFP should focus on outcomes NOT laundry list of technology features • Stipulate requirements vs. wish list • Allow enough time for solutions • Identify key decision factors • RPFs should state the problem and let the vendors provide their solution

11. Planning: Select Your Technology • Components of RFP or BRD • Description of learner population • Delivery technology (web, CD, intranet, ASP) • End-user computers and comfort • Description of content • Estimate of seat time • Desire/need for audio, video, other media • Sample source of content • Budget parameters

12. Planning: Select Your Technology • Get information about the vendors • Age, location, and size of company • Financial information (P & L) • Awards, honors, publications and achievements • Samples/demos of their previous work • Client list and references (for similar projects for similar associations)

13. Solely web 24/7/365 Short Functional Element of F2F Geographical logistics Interactive Someone’s got to be somewhere at sometime Educational Design Options Web-based vs. Web-enhanced

14. Bound by time Interactive capability Audience size limitations Whenever Customizable No limit on audience size—it’s always one Educational Design Options Synchronous vs. Asynchronous

15. Can be interactive Can be collaborative Must be synchronous Instructor/facilitator Not edited Audience limited Only past interactions revisited Can be asynchronous Instructor/facilitator Can be edited and enhanced Unlimited audience Educational Design Options Live vs. Archived

16. Interactive Someone available to guide the learning process Instructor/facilitator skills essential success factor Interactions online only Relies on computer to track all progress Instruction Designer skills essential success factor Customizable Educational Design Options Instructor Led vs. Independent

17. Monitors & reports learner progress and accomplishments Essential for certifi-cation & licensure CEUs Necessary for external learner motivation Monitors member’s activities Gathers marketing information Helps identify successful audiences Tracks internal motivation patterns Educational Design Options LMS vs. AMS

18. Educational Design Options e-Learning • Exists only on web • Anytime, anywhere • Easily updated • Always the same for everyone • F2F • Exists only in person • Requires travel and time out of office • Interactive • Each session is unique • Blended Learning • Web and in-person elements • Reduces time away from office • Extends the learning experience • Allows for reflection and sharing

19. Questions?

20. Toni L. Crouch, CAEDirector Education Technology Services DelCor Technology Solutions 8380 Colesville Road Suite 550 Silver Spring, MD 20910 301-585-4222 ext 151 tcrouch@delcortech.com www.delcortech.com

21. Plexus E-Learning Case Studies February 25, 2003 Steven M. Worth President Plexus Consulting Group

22. E-Learning Different Uses Challenges Solutions Methods for Success Lessons Learned Commonalities

23. Associations BOMA – Building Owners and Managers Association AANS – American Association of Neurological Surgeons NSBA – National School Boards Association

24. Building Owners and Managers Association(BOMA) Reaching a wide audience of members and potential members

25. BOMA - Challenge Develop a cost-effective continuing education program. Reach a wide audience of members and nonmembers. Seek new ways of leveraging existing programs. Build professional competencies.

26. BOMA - Solution To develop an electronic seminar program to deliver topical and relevant information over the Internet using high-quality and instructional design. BOMA’s e-Seminars are interactive, user-friendly and available 24/7/365 to meet the continuing education needs of BOMA members and industry professionals.

27. BOMA - Steps Partnership between INet & BOMA Calgary Approval process Testing Global marketing The e-Seminar

28. BOMA – Unintended Consequences Found no age bias within its user audience. There was a smooth process in creating the E-Seminar program. The high demand for the program gave rise to challenges in regulatory approvals. The program also strengthened BOMA’s case for building partnerships for the future development of an industry portal.

29. BOMA - Results The association is now a credible player in the e-commerce field. By linking multiple valuable resources, the educational experience of the program has been enhanced.

30. American Association of Neurological Surgeons(AANS)New technologies to reducethe burdens on staff.

31. AANS - Challenge To develop a cyber museum that: Illustrates the history of neurology Provides information on the science and technology behind the field Supplies the tools for effective research in the field of neurology.

32. AANS - Process Materials were collected to be included in the cyber museum as “exhibit halls.” Electronic versions of hard-copy brochures and information were created and uploaded to the museum. “Featured Exhibits” were developed to publicize special events or attractions in the museum.

33. AANS - Results Awarded “Best of the Web” by Encyclopedia Britannica for its rich knowledge and information. 5-10% increase in usage. Close to 2,000 hits in the best month. Tremendous amount of saved money and time.

34. NSBA National School Boards Association(NSBA)Strengthening ties between partnering local and national associations

35. NSBA – The Opportunity To help educators ensure that the technology investment made in their district ultimately improves student performance. The distance-learning requirements for school board members and association staff members are very diverse. NSBA opportunity to position itself as a leader in promoting electronic education.

36. NSBA – The Solution To deliver leading edge distance learning programs to NSBA’s network of state associations. To integrate technology efforts by providing practical advice and guidance using an interactive web-based training format.

37. NSBA - Process Conducted market research & needs assessment: focus groups, phone, online surveys. Developed request for proposal (RFP). Solicited bids from online learning providers and selected Blackboard.com.

38. NSBA – Process, cont’d… Developed pilot course for a technically savvy, glitch-tolerant ‘test’ audience. Sold to key national audiences as a board development tool. Outreach, outreach, outreach.

39. NSBA – Unintended Consequences The technology and methodology taken from the program can be applied to a much broader scope of association-wide training activities.

40. NSBA - Results Every online class is filled. Waiting list of students on stand-by. Increasing non-dues revenue. Program is reaching a wide audience of K-12 non-members interested in the association, and also helps associations to leverage one another’s strengths and ideas.

41. E-Learning Commonalities Technology is readily available Considerable staff time and money can be saved Extends membership base nationally and internationally Increases in non-dues revenue Potential members can learn about association Partnerships to leverage associations’ strengths and ideas