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Peri Kadaster VP Marketing October 3, 2012

Peri Kadaster VP Marketing October 3, 2012. Meet CoffeeTable. #1-rated catalog shopping app for the iPad Backed by R.R. Donnelley, world’s premier content aggregator, distributor, and printer

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Peri Kadaster VP Marketing October 3, 2012

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  1. Peri Kadaster VP Marketing October 3, 2012

  2. Meet CoffeeTable • #1-rated catalog shopping app for the iPad • Backed by R.R. Donnelley, world’s premier content aggregator, distributor, and printer • 150+ brands participating, including Macy’s, Alloy/Delia*s, Neiman Marcus, Eddie Bauer, Paper Source and Express American Idol judge Randy Jackson’s favorite shopping app!

  3. iPad is the fastest growing marketing vehicle…

  4. …and app downloads are following suit

  5. CoffeeTable unites: • the beautiful catalog shopping experience on the retina-ready iPad screen • With the convenience of e-commerce • On the lean-back and tactile iPadtablet form factor …To spur consumer activity across platforms and channels

  6. CoffeeTable bridges traditional catalog marketing with ecommerce conversion Catalogs, PR, and Paid Media

  7. Real-time Catalog Analytics • Get immediate view into engagement, faster than transactional data • Early warning system for good and bad anomalies • Visual heat map of shopper engagement

  8. Where are eCommerce Shoppers? Depends on the device

  9. CoffeeTable has identified a “lean-back” tablet shopper segment Peak ecommerce time on web Peak hours of traditional ecommerce vs. tablet vary greatly • And we are continuing to find new information out: • - which categories lead to purchasing • which side of the page leads to higher engagement • And more Peak ecommerce time on Tablet

  10. Final thoughts • Catalogs are a $200 billion industry… where data has been previously extremely limited, but a “renaissance” is underway with unprecedented analytics about how consumers engage with them • Tablet shoppers exhibit incremental shopping behavior – different peak times, higher AOV, discovery / impulse-based behavior • Multichannel eCommerce is no longer a “nice to have” – if you want to be where your shoppers are, it means being on iPad

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