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Internal Marketing of Your E-Learning Program

NNEC E-L 4 U. Internal Marketing of Your E-Learning Program. Easy Ways To Increase Your ROI. Nancy Nash EDTC560. 1/31/05 Mr. Brian Shaw, Facilitator. Voice mail messages. Email Campaigns. Learner Events. Learner Communities. Marketing Activities. Nancy Nash EDTC560.

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Internal Marketing of Your E-Learning Program

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  1. NNEC E-L 4 U Internal Marketing of Your E-Learning Program Easy Ways To Increase Your ROI Nancy Nash EDTC560 1/31/05 Mr. Brian Shaw, Facilitator

  2. Voice mail messages Email Campaigns Learner Events Learner Communities Marketing Activities Nancy Nash EDTC560 1/31/05 Mr. Brian Shaw, Facilitator

  3. Voice mail messages A B • Continual reminders • Should reflect your personality • Should reflect your corporate culture • Samples below Marketing Activities Home Nancy Nash 1/31/05 EDTC560 Mr. Brian Shaw, Facilitator

  4. Remind students of compliance deadlines • Give specific dates • Give course titles • Give login location Email Campaigns • Remind students to look at library for current job • Remind students to look at library for desired job • Remind managers to use as well • Notify students of ‘use by’ date • Remind of lab availability • Give course titles • Give login location Compliance Issues Development Plans Non-Usage Marketing Activities Home Nancy Nash 1/31/05 EDTC560 Mr. Brian Shaw, Facilitator

  5. Set up informational table near cafeteria during morning, lunch • Have course lists, student guides for hand outs • Give contact info • Demonstrate how to use during lunch presentation • Students bring own lunches • Serve cookies, brownies for dessert • Demonstrate for your remote staff with webinars • Have an assistant to field questions, handle polling • Have Director of IT, HR send invitations Learner Events Cafeteria Table Lunch & Learn Webinars Marketing Activities Home Nancy Nash 1/31/05 EDTC560 Mr. Brian Shaw, Facilitator

  6. Schedule Training Lab for Walk-in Learning Find an Internal Champion Organize Learning Partners Involve Managers Learner Communities Recognize Progress Create an environment where employees value learning Marketing Activities Home Nancy Nash 1/31/05 EDTC560 Mr. Brian Shaw, Facilitator

  7. NNEC E-L 4 U Internal Marketing of Your E-Learning Program For more information, contact your Education Services Consultant. Nancy Nash EDTC560 1/31/05 Mr. Brian Shaw, Facilitator

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