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The Horticulture Industry. What is Horticulture?. Horticulture is the culture of plants for food, comfort, and beautification In Latin, horticulture means “garden culture.” The field of science that deals with the cultivation of horticultural plants is known as horticulture science.
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What is Horticulture? • Horticultureis the culture of plants for food, comfort, and beautification • In Latin, horticulture means “garden culture.” • The field of science that deals with the cultivation of horticultural plants is known as horticulture science.
What is Horticulture? • Botanyis the study of plants and their processes. • As in other areas of agriculture, technology has found its way into horticulture. • Horticulture technologyis the application of science to horticulture.
What is horticulture? • The horticulture industryis the combination of scientific, technological, and production activities that ensure the satisfaction of the consumer.
aesthetic pleasure Jobs Food Why is the horticulture industry popular? • increase in jobs • increase in food for humans and animals • increase in aesthetic pleasure
Landscape Architecture • Interiorscape • Turf Management • Business and Financial Management • Retail Industry • Landscape Construction • Floral • Landscape Design • Wholesale Growers • Turf Maintenance • Landscape Maintenance • Forestry • Fruit and Vegetable Production What are the three major segments of the horticulture industry? • The horticulture industry can be divided into three areas: • ornamental horticulture • olericulture • pomology. • .
What are the three major segments of the horticulture industry? • The growth and use of plants for their beauty is the area of horticulture known as ornamental horticulture. • Ornamental horticulture involves the production and use of plants used both indoors and outdoors.
What are the three major segments of the horticulture industry? • Because of the use of green plants, the ornamental horticulture industry is often referred to as the “green industry.” • Examples of crops within ornamental horticulture are poinsettias, red maple trees, carnations, forsythia shrubs, and petunias.
Review/Summary • What is horticulture and how does it relate to science and technology? • What are the three major segments of the horticulture industry? • How do the segments of the ornamental horticulture industry differ?
Olericulture – Don’t forget to eat your veggies! • Olericultureincludes the planting, harvesting, storing, processing, and marketing of vegetable crops. • Sweet corn, tomatoes, and lettuce are examples of vegetable crops.
Why is the olericulture industry important? • Olericulture is the area of horticulture that involves the production of vegetable food crops. • Vegetables are not only important to our daily nutrition, but they are also important to the U.S. agricultural economy.
Why is the olericulture industry important? • Vegetables are not only important to our daily nutrition, but they are also important to the U.S. agricultural economy • In 2004, vegetables made up over $10 billion of U.S. farm receipts. • California is the leader in both fresh and processed vegetables in the United States.
Why is the olericulture industry important? • Vegetables are grown on 1 percent of the total cropland in the US. • This amount has been relatively stable for the past 25 years. However, the production of vegetables has increased. • The increase in production on virtually the same amount of land is the result of increased technology and more efficient production practices.
Pomology – The fruits of our labor • Pomologyis the planting, harvesting, storing, processing, and marketing of fruit and nut crops. • Examples of fruit and nut crops include peaches, strawberries, and walnuts.
Why is the pomology industry important? • Fruits and nuts, like vegetables, are also important to our daily nutrition and the U.S. economy. • In 2004, the value of U.S. non-citrus fruit amounted to $9.01 billion. Citrus production in 2005 totaled $2.39 billion. • The value for U.S. nut production in 2004 was $3.25 billion. • Fruit growing is a popular but labor-intensive industry.
Why is the pomology industry important? • The United States is one of the world’s top producers of fruits and nuts. • 10% percent of the world’s apples, pears, plums, and prunes • 20 % of the world’s peaches • 25 % percent of the world’s citrus fruit
Segments of the ornamental horticulture industry • Ornamental horticulture can itself be divided into two categories. • floriculture and landscapehorticulture • Both involve the use of flowering and foliage plants. • Foliage plantsare those used for their colorful greenery or leaves.
Floriculture – Don’t forget to stop and smell the roses. • Floriculture is the area of horticulture associated with cut flowers, potted plants, and annual bedding plants. • Producing, transporting, and using flowering and foliage plants is known as floriculture. • Poinsettias, carnations, philodendrons, and petunias are names of common plants associated with floriculture.
How do the segments of the ornamental horticulture industrydiffer? • The production and use of plants to beautify the outdoor environment is landscape horticulture. • Landscape horticulture includes designing plans for landscapes, installing landscapes as specified in the plans, and maintaining the landscapes.
How do the segments of the ornamental horticulture industrydiffer? • A nurseryis a place that specializes in starting plants and growing them until they are ready to be transplanted to landscapes. • Nurseries produce groundcover plants, herbaceous perennials, flowering shrubs, evergreens, deciduous shade trees, and ornamental trees for retail and wholesale sales. • Other nurseries, sometimes called sod farms, grow grass that is moved to landscape projects.
How do the segments of the ornamental horticulture industrydiffer? • Garden centersare retail outlets that sell plants grown in nurseries, along with garden supplies. • Garden centers frequently have a greenhouse range and floral services.
How do the segments of the ornamental horticulture industrydiffer? • Arboriculture is a segment of the horticulture industry that deals with the care of trees. • Some technical skills required of an arborist include planting, pruning, fertilizing, and diagnosing and treating diseases and pest infestations.
Why is the ornamental horticulture industry important? • Floral production is the growing of flowering or foliage crops to maturity. • Floriculture is an international, multibillion dollar industry. • Mature plants can be sold as cut flowers or foliage, potted flowering plants, foliage plants, or bedding plants.
Why is the ornamental horticulture industry important? • The National Agricultural Statistics Service reports that in 2004 floriculture crops were worth $5.2 billion on the wholesale market. • California, Florida, Michigan, Texas, and New York led the nation in wholesale floriculture production.
Why is the ornamental horticulture industry important? • Landscape horticulture is a billion-dollar industry in the United States. • Homeowners spent $50.9 billion in 1999 to improve, and maintain their landscapes and gardens.
Why is the ornamental horticulture industry important? • In 2000, nursery production was measured at $3.3 billion nationally. • deciduous shrubs accounted for 23% of total sales • broadleaf evergreens, 18 % • deciduous trees, 12 percent.
What are skills you need in order to be successful in a horticulture career? • Horticulture careers require an understanding of both science and business. • Opportunities in the horticulture industry are plentiful, but in order to be successful a person must be skilled in a number of areas.
What are skills you need in order to be successful in a horticulture career? • have an understanding of plant needs and plant growth • Understand fertilization, growing schedules, cutting schedules, irrigation, and temperature • Understand plant insects and diseases.
What are skills you need in order to be successful in a horticulture career? • Mechanical skills are also important in horticulture careers. • Irrigation systems =plumbing, • Greenhouses = heating and ventilation • Basic construction
What are skills you need in order to be successful in a horticulture career? • Maintenance and repair of hand tools, power tools, and equipment is essential.
What are skills you need in order to be successful in a horticulture career? • Marketing skills • It is important to know both the wholesale and retail worth of the product being sold. • Administrative skills are necessary for anyone who has employees working for them.
What are skills you need in order to be successful in a horticulture career? • It is also very important for people in horticulture careers to be familiar with the legal aspects of business. • Local, state, and national laws must be understood and followed to reduce the risk of legal problems. • Laws regarding the proper use of chemicals are especially critical to horticulture employees.
Career vs. Job vs. Occupation • A career is the direction a person’s life takes as related to his or her choice of work. • Before choosing a career in horticulture, a person should be involved in horticulture related jobs or occupations to see if that career is the best choice. • A job is the work a person performs for wages and benefits. • An occupation is work that has a title and specified duties.
How can a person prepare for a horticulture career? • To be successful in a career, a person must be productive and have the necessary personal skills. • Personal skills are a person’s abilities to relate to others productively.
What are examples of jobs and careers in the horticulture field? • Jobs and careers in horticulture can be in the position of an employee or as an entrepreneur. • An employee is someone who works for someone else, while entrepreneurs work for themselves.
What are examples of jobs and careers in the horticulture field? • Jobs and careers can be in the following industries: • landscape horticulture • floriculture • olericulture and pomology • turfgrass, • and other general areas
What are examples of jobs and careers in the horticulture field? • Education and training is also important in preparing for a horticulture career. • A person can receive horticulture training in high school, community or junior college, and college. • Most education should be related to plant and soil science and to plant structures and functions.
Jobs and occupations in nursery production supervisor include propagator, inventory manager, field supervisor, manager, salesperson, sales manager, and shipping. What are examples of jobs and careers in the horticulture field? Landscape horticulture • Nursery production involves growing plants in containers or fields. • Plants can be grown from seeds, cuttings, or grafts.
What are examples of jobs and careers in the horticulture field? • The landscape nursery industry prepares sites for landscaping and purchases the items needed for a landscape design. • Jobs and occupations in the landscape nursery industry include construction supervisor, designer, and salesperson.
What are examples of jobs and careers in the horticulture field? • Landscape maintenance work involves caring for already established landscapes. • Mowing, pruning, weed control, and fertilization are all examples of landscape maintenance work. • Jobs and occupations in the landscape maintenance industry include crew supervisor, superintendent of operations, salesperson, and manager.
What are examples of jobs and careers in the horticulture field? • The plants and seeds used by commercial growers come from large operations. • These large operations are able to mass produce seeds and plants. • Examples of jobs and occupations related to this industry include plant breeder, propagator, independent grower, sales manager, and salesperson.
What are examples of jobs and careers in the horticulture field? • The heart of the retail nursery industry is the garden center. • A garden center offers consumers plant materials and supplies needed to maintain a garden or landscape. • Jobs and occupations related to the retail nursery industry include buyer, landscape designer, plant technician, and manager.
What are examples of jobs and careers in the horticulture field? • Arboretums and botanical gardens offer both job and educational opportunities for people interested in horticulture. • An arboretum is a natural setting of trees, shrubs, and vines. • A botanical garden is a plant collection habitat.
What are examples of jobs and careers in the horticulture field? Floriculture • Grower • production superintendent • marketing manager • inventory controller.
What are examples of jobs and careers in the horticulture field? • Wholesale florists sell both floral products and materials used in floral designs. • Jobs and occupations related to the wholesale floral industry include manager, buyer, and salesperson. • A retail florist shop is a business in which people can find floral products. • Jobs and occupations related to the retail floral industry include store manager, sales clerk, and designer.
What are examples of jobs and careers in the horticulture field? Pomology and olericulture • Production varies according to the crop being raised and where it is being raised. • Examples of jobs and occupations in food crop production include manager and field technician. • Marketing is also important in the food crop production industry. • Examples of jobs and occupations in the food crop marketing industry include sales agent and broker.
What are examples of jobs and careers in the horticulture field? Turfgrass • Sod production is the mass production of turfgrass. • Jobs and occupations related to the sod production industry include farm manager, assistant farm manager, spray technician, and staff leader.
What are examples of jobs and careers in the horticulture field? • Turfgrass establishment involves a site where turfgrass has already been installed and requires maintenance. • Examples of jobs and occupations in the turfgrass establishment industry include construction superintendent and planting superintendent.
