Presentation Transcript

1. Premium. Local. Mobile. Verve Local Marketplace (aka) Your Mobile Sale Just Got a Lot Bigger! Bill Ganon, GM Local Markets bill@vervewireless.com
2. Webinar Agenda Brief market overview of the Verve Local Marketplace (VLM) Demonstration of making a VLM buy in the Verve Ad Manager Summary / Questions
3. Mobile 101 : Selling Your Own Inventory Mobile Web
4. Pricing – Your Local Property 1. Check latest Audience numbers: (30 day rolling as of 8/27/12) 1I. Price the CPM at current, defensible market levels $20 Base Buys: Exclusive ad presence Custom landing page  Click to actions Premium Buys:  Targeting: Content, Daypart, DMA  Video, Rich Media
5. Mobile 202 -Verve Local Marketplace Buy mobile inventory in other prominent mobile media within your home and other local markets Active Network AOL AP Buzz Media Eventful Everyday Health Glam Goal.com Great Schools Hollywood Life Latina.com Menuism MSNBC NHL Pandora Reuters SB Nation Topix TripIt Univision US Weekly WeatherBug Pandora Reuters
6. Pricing - Verve Local Marketplace Publisher’s Inventory – Gold Standard Pros: Unavailable anywhere else Trusted, established in the market Premium CPMs Your DMA Cons: Limited coverage of market Limited amount of inventory Not “different”
7. Verve Local Marketplace – Build the Perfect Sized Solution Verve Local Inventory – Quality national mobile content delivered at the local level IMPRESSIONS CONTENT WJAR (mobile web) = 387,344 Your DMA Active Network Airkast AP Buzz Media Eventful Everyday Health Glam Goal.com Great Schools Hollywood Life Latina.com Menuism MSNBC NHL Pandora Reuters SB Nation Tank Hero Topix Univision Virtual Table Tennis WeatherBug 2,660,000 (Potential Impressions in Providence DMA) =
8. Local Marketplace – Build the Perfect Sized Solution Verve Local Inventory – Ultra simple business model Premium CPM with current Verve Rev. Share (eg: 30%) Example Buy: Advertiser wants 1 imps over 3 months but site only has 300K available: $20 CPM x 300K = $6,000 + Your DMA $15* CPM x 700K = $10,500 -------------- Total Gross = $16,500 Less: 30% to Verve for your own inventory $5 CPM to Verve for VLM inventory $5 CPM to Verve (Publisher’s choice as to gross CPM) * $15 used for example only
9. Verve Local Marketplace – Rates / Rules of Engagement VLM BUYING Options: Content: News/Weather Entertainment Family/Lifestyle Sport/Games Geographic Targeting (zip codes) Rates: Total network, DMA: $5 CPM Content targeted: +$1 (=$6 CPM Total)* Geo (zip) targeting: +$2 (=$7 CPM Total)* Both of the above: +$3 (=$8 CPM Total)* *All targeted buys have a minimum of 50,000 impressions per buy. Sites must be purchased across the network or across the content categories. You may not select individual sites. All rates and terms are subject to change. Please contact pubservices@vervewireless.com for latest information.
10. Local Marketplace – Build the Perfect Sized Solution Verve Local Marketplace – Ad Resource Center
11. Mobile v2: Verve Local Marketplace Sell mobile inventory into prominent mobile brands within your home or other DMA!
12. Verve Local Marketplace – Real time reporting
13. The Positive Reviews Have Already Started! "The Verve Local Marketplace was a timely and vital sales solution for one of our big automotive advertisers. With our mobile sales already near capacity, we risked having to turn away a new campaign, but with the VLM we were able to satisfy the customer's needs, and our own bottom line. Even better, it was just as easy to order as  our previous LVRJ campaigns on Verve's Ad Manager system." John Jenks Online Ad Operations Stephens Media (Las Vegas Review Journal)
14. The Positive Reviews Have Already Started! "The Verve Local Marketplace has been a big win for our mobile business. It's provided us with valuable and sizable inventory to enable us to say to "Yes" to our local advertisers, even when we were sold out of our regular mobile inventory. We also get to buy into other markets throughout North Carolina to give our advertisers more effective coverage, and our salespeople greater revenue. It's easy to sell and easy to implement. Our smaller properties aren't so small anymore!” John Pendley Digital Sales Manager North Carolina Community Papers World Media Enterprises
15. Verve Local Marketplace – Recent Campaigns Dayton DMA / 1 week / .54% ctr $1,500 Las Vegas DMA / 2 weeks / .84% ctr $500 Tallahassee / Thomasville DMA 3 months / 1.71% ctr $300 New York City DMA / 2 months / 2.7% ctr $2,000 Dayton DMA / 2x 3 days / .57% ctr $1,093 Charlotte DMA / 12 mos / 1.85% ctr $1,391 Raleigh/Durham DMA / 3 weeks / 1.18% ctr $2,250
16. Verve Local Marketplace – Recent Campaigns The All Star VLM Sale to date…. Greenville, NC DMA 12 months / 1.14% ctr $13,350 Charlotte, NC DMA 12 months / 1.02% ctr $22,760 Greensboro, NC DMA 12 months / 2.02% ctr $7,220
17. Verve Local Marketplace – Build the Perfect Sized Solution Summary Add valuable and significant reach to your mobile buy Buys are purchased using the current Verve ADM online ordering website Hundreds of popular media properties withinhome and other DMAs, both mobile websites and applications Realtime reporting of total impressions served and banner clicks Contact your account manager to learn more: pubservices@vervewireless.com Buy across the entire VLM Network or target based on content or geography.
18. Thank You Bill Ganon, SVP/GM Local Markets bill@vervewireless.com760.479.0055