The Transformation of Business Education

1. The Transformation of Business Education E-learning beyond the campus

2. Provocations • The role of technology-mediated education vs. the premium for human experience interaction • The instructor role, pricing model and reward system of e-learning still remain confused. • Searching the primary value of e-learning from interaction among learners and between learns and instructors • The impact of e-learning on the for-profit business providers • The flexible transformation of traditional campus-based and classroom learning

3. Unext.com • The Internet university MBA alliance group • An innovative business education partnership among Univ. of Chicago, Stanford University, Carnegie Mellon University, Columbia University and London School of Economics and Political Science • The ubiquitous trend resulted from the rapid technology push

4. ICT-enhanced campus e-learning • Inside the classroom • Building an electronic and networking classroom • Enhance the effectiveness and efficiency of the classroom learning, teaching activities and interaction management • Outside the classroom • Building a networking campus and beyond • Enhance the effectiveness and efficiency of on-campus courses, programs, and curriculum materials • The rationale of campus e-learning • Synchronous and face-to-face interactions still matter

5. Transformational model of e-learning • A learner-centered, continuous, and time- and space-independent activity • From the traditional distance learning approach, such as one-way audio and TV broadcast model, to the interactive learning approach, a two-way multimedia and flexible information management model • A basic premise: • ICT can support (business) education at any time, any space, and in different ways without overlooking the learning and teaching idiosyncrasy

6. A leapfrog education model by Internet • Derivative degrees from the academic structures • Separate extension or continuing education divisions • Berkley, New York Univ., Ohio State Univ., Univ. of Wisconsin, 台大、中山,…in business, electronics, law programs etc. • For-profit distance learning degrees • Univ. of Phonix, Jones Int. Univ. for online MBA degree • Distance learning degrees through partnerships • Formal and informal alliance between academic institutions, faculties and for-profit educational groups • Unext.com, and other non-educational institutions, such as Cisco, Oracle, SUN, IBM, Microsoft, etc.

7. Challenges and barriers to the ICT-enhanced campus learning • The costs of acquisition, operation, and maintenance of campus technology infrastructure • Supporting and motivating faculty • “I’m successful doing what I’m doing so why change it?” • “What’s in it for me?” • Supporting students • Challenges of compatibility, costs and training

8. Challenges and barriers to the transformational model of e-learning • Developing an appropriate pricing model • Define a business education learning unit (BELU) • Developing an effective and engaging pedagogies • Determine the presentation mode of contents and the role of instructor • A robust software supported environment • The learning process including knowledge dissimilation and performance measurement • Human/technology interface design • The integration mode between ICT and human being • The usefulness of degree of transformational education

9. E-learning manifesto • A culture of change and innovation • Freedom out of control • Development of Internet learning faculties • Not only the human being but also the facilitating machines • E-learning IT infrastructure • A continuous strategic asset as a KM platform • A knowledge gatekeeper or knowledge guide

10. Extending readings • Alavi, M., D. Vogel, and Y. Yoo (1997), “Using Information Technology to Add Value to Management Education,”Academy of Management Journal, 40(6), pp.1310-33. • Alavi, M. B. Wheeler, and J. Valacich (1995), “Using IT to Reengineer Business Education: An Exploratory Investigation of Collaborative Telelearning,”MIS Quarterly, 10, pp.293-312. • Drucker, P. (1992), Managing for the Future: 1990s and Beyond, Truman Tally Books, New York, NY.