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Speech Communications

Speech Communications. Irresistible Forces: Motive Appeals. Word Bank. acquisition ego logical motive appeals motives precedence. Brain Teasers. Do people act with their heads or hearts? How can you make your ideas appeal to an audience? What are motive appeals?

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Speech Communications

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  1. Speech Communications Irresistible Forces: Motive Appeals

  2. Word Bank • acquisition • ego • logical • motive appeals • motives • precedence

  3. Brain Teasers • Do people act with their heads or hearts? • How can you make your ideas appeal to an audience? • What are motive appeals? • How should you use motive appeals in a speech? • What are ten motive appeals?

  4. Do people act with their heads or hearts? • We believe we are governed by logic, but much of our behavior is emotional. • We are greatly influenced by our motives, desires, needs, wants, or drives

  5. How can you make your ideas appeal to an audience? • Relate your ideas to your listeners’ motives • Weight your speech with verbal support (reasons) • Show your audience how this information will help them achieve their goals or satisfy their wants (emotions)

  6. What are motive appeals? • Images that stimulate audiences’ desires

  7. How should you use motive appeals in a speech? • Motivate your listeners throughout your entire speech by using motive appeals which are images that stimulate audience desires

  8. What are ten motive appeals? • Self-preservation—the desire to survive • Pride—self esteem or a feeling of personal worth • Personal Enjoyment—desire for beauty, comfort, recreation • Love or Affection—need to give and receive love, to have friends, to share life with others, to promote the common good • Acquisition and Saving– desire for ownership • Adventure and Curiosity—need for exploration • Loyalty—faithfulness to nation, school, city, friends, family • Imitation—need to conform • Reverence—desire to look up to someone • Creating—urge to invent

  9. Word Bank • acquisition • ego • logical • motive appeals • motives • precedence

  10. Assignment • Fill out items 1-15 on activity sheet • Select three colorful, full page advertisements from magazine and (mount these on construction paper) • Identify motive appeals used in each of the three ads (write this on the back) • Prepare a one minute report discussing the appeals in each advertisement

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