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CRVA Strategic Plan

CRVA Strategic Plan. Fiscal 2012-2014 February 2, 2011. Preamble. In FY12, CRVA celebrates 7 th anniversary Initial years were about merger & growth Organization has matured Charlotte economy has changed A new strategic plan is required. Influencing Factors. Economy

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CRVA Strategic Plan

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  1. CRVA Strategic Plan Fiscal 2012-2014 February 2, 2011

  2. Preamble • In FY12, CRVA celebrates 7th anniversary • Initial years were about merger & growth • Organization has matured • Charlotte economy has changed • A new strategic plan is required

  3. Influencing Factors • Economy • State of the Travel & Meetings Industry • State of the Entertainment Industry • Political Climate

  4. Long-Term Outcome “The CRVA maximizes the benefit of Charlotte’s hospitality industry through the development of tourism, the marketing of meetings, sports, and entertainment events, and the management of assets owned by the City of Charlotte.”

  5. Strategic Plan Overview

  6. Customer Experience

  7. Management Excellence

  8. Strong Ties/One Voice

  9. Industry Leadership

  10. Leader in Innovation

  11. Timeline • February: Staff/Board Leadership development of Plan • Feb-March: Strategic Planning Committee Review of Plan • March: Plan Update for Full Board • Mar-April: Strategic Planning Committee Review of Plan • April: Board Plan Review & Approval

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