CANKAYA UNIVERSITY OFFICE OF BASIC AND ELECTIVE COURSES -ENGLISH UNIT- VOCABULARY PRESENTATION

1. CANKAYA UNIVERSITY OFFICE OF BASIC AND ELECTIVE COURSES -ENGLISH UNIT- VOCABULARY PRESENTATION FOR ENG 205 COURSE WEEK 3

2. Samuel Wilkinson: A Bulb Designer

3. Young British designer Samuel Wilkinson's innovativelow-energy ‘Plumen 001’ light bulb (developed in collaboration with Hulger), earned the Brit Insurance Design of the Year 2011.

4. Who is Samuel Wilkinson? Samuel Wilkinson grew up in Devon, where his path to technology and industrial design wasn’t a smooth one: “I come from a very logical background: at school I was good at science and maths, but in art I got a D, so technically I didn’t even pass,”

5. The turning point came aged 15 during an internship with an architect, where Wilkinson discovered computer-aided design. “I saw the potential and my interest developed quickly. It grounded an attitude in me: it doesn’t matter what the scale is, you can apply the same process and hopefully something good comes out.”

6. Samuel graduated from design college and went on to work for international design agencies such as Tangerine, PearsonLloyd and Fitch. In 2007, he set up his own studio in east London. In 2011, Wilkinson designed Plumen 001, a bulb with a unique form that changes constantly through 360 degrees.

7. “Everyone loved it. We won the London Design Museum Design of the Year award and also the D&AD Black Pencil, which was incredible as the only other product that had won it at that time was the iPad.”

8. Read the first sentence of the text. Try to guess what kind of difficulties might Samuel Wilkinson come across in terms of aesthethics and sustainabilityduring the production process of his new light bulb? When young British designer Samuel Wilkinson set out to redesign the standard low-energy light bulb, with the aim of making it work just as hard aesthetically as it does environmentally, he was in for a long trek…

9. Check the vocabulary before you read the rest of thetext on page 12-13.

10. VOCABULARY

11. aesthetic (adj) Definition : connected with beauty and the study of beauty: Synonyms: artistic Antonym:- Ex:From an aesthetic point of view, it's a nice design. aesthetically (adv) Ex:an aesthetically pleasing design

12. environmentally friendly(adj) : Word Formation : - Definition : not damaging the environment Synonyms : - Antonym:- Ex:In many developed countries, people pay attention to keep the environment clean and they only use products that are environmentally friendly.

13. restore (v): Word Formation : restoration (n) Definition : to return (something, esp a work of art or building) to an original or former condition Synonyms : reconstruct, reestablish Antonym: damage, destroy Collocations : restore sth to sth Ex:The church was carefully restored after the war. Ex:The Victorian fireplace was restored to its former glory.

14. creative (adj) : Word Formation : create (v), creation (n) Definition : producing or using original and unusual ideas Synonyms : innovative, fertile Antonym: uncreative, unproductive Collocations : creative talents/powers/abilities Ex:To have the skill ofcreative thinking is very important for an architect for designing interesting and iconic buildings.

15. large-scale(n) : Word Formation : - Definition : describes an event or activity that is large in size Synonyms : comprehensive Antonym: - Collocations : narrow Ex:a large-scale rescue operation a large-scale investigation large-scale production

16. challenge (v): Word Formation : challenge (n),challenging (adj), Definition : to refuse to accept that something is right, fair, or legal Synonyms :dispute, question Antonym: agree Collocations : challenge sb to do sth Ex:Learning a second language is a challenge, but with continued effort you can make continual progress. Ex: The most famous and successful people are generally the ones who challenge the archetypes and commonly accepted ideas.

17. recognizable(adj) : Word Formation : recognize (v),recognizably (adv) Definition : easily noticed; easy to become aware of; easy to recognize. Synonyms : apparent Antonym: unnoticed, imperceptible Collocations : - Ex:The Eiffel Tower in Paris is an instantly recognizable landmark. Ex:This situation produces recognizable stress symptoms.

18. quality(n) : Word Formation :  quality (adj) Definition : how good or bad something is Synonyms : - Antonym: - Collocations : - Ex:The quality of the materials used in interior design is very important. Ex: He has a lot of good qualities but being organized isn't one of them.

19. sustainability(n) : Word Formation : sustain (v), sustainable (adj), sustained (adj) Definition :  the state of being sustainable Synonyms : durableness Antonym: - Collocations : - Sustainable (adj) Definition : 1.able to continue over a period of time 2.causing little or no damage to the environment and therefore able to continue for a long time Ex:Sustainable agriculture gives the minimal long-term effect on the environment. Ex:The sustainability of the products is related to their being high quality and long-lasting.

20. glass tube(n) : Word Formation : - Definition : a long hollow cylinder made from glass. Synonyms : - Antonym:- Collocations : - Ex:The light bulbs Samuel Wilkinson designed are interesting. The glass tubes of these bulbs have different shapes unlike the standard bulbs.

21. archetype(n) : Word Formation : archetypal (adj)/archetypical (adj) , archetypically (adv) Definition : a typical example of something; the original model of something from which others are copied Synonyms : prototype, typical Antonym: atypical Collocations : - Ex:“Frankenstein”and “Dracula” are the archetypes that have influenced many horror stories. Ex:He is an archetypal English gentleman. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT

22. innovation(n) : Word Formation : innovate (v), innovative (adj) Definition :a new idea or method Synonyms : - Antonym: - Collocations : innovation in sth Ex:the innovations in computer technology Ex:We must encourage innovation if the company is to remain competitive. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT

23. durability(n) : Word Formation : durable(adj), durableness (n) Definition : able to last a long time without becoming damaged Synonyms : endurance, lastingness Antonym: - Collocations : durability of sth Ex:the durability of the materials used CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT

24. energy efficiency(n) : Word Formation : energy-efficient (adj) Definition : the state of using little electricity, gas, etc. Synonyms : - Antonym:- Collocations : energy-efficient homes/energy-efficient lighting Ex:Energy efficiency is the most important aspect in sustainable architecture. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT

25. READING

26. Now, read the interview with the British designer Samuel Wilkinson who designed low-energy “Plumen 001” light bulb. (p.12-13)

27. Exercise I: Answer the questions. (p.13) 1. How is Wilkinson’s bulb design different than an ordinary one? Wilkinson’s light bulb has a different- more beautiful/creative - design. As well as its creative design, it also uses low energy. 2. What was the most difficult thing during the process designing the light bulb? Giving a shape to the bulb.

28. 3. According to Wilkinson, what problem can a person come across when he/she buys a product which is supposed to be recycled? The term recycled can often be oversold for marketing purposes and not backed up fully. So, the product may not be recycled as it is claimed. 4. What does “marketing devices” mean in paragraph 9? The strategies that are used to market/advertise a product or a person.