Dominic Nowell-Barnes_ Fostering Sustainable Athleisure Giving Back to Communities in the Middle East and Supporting Eco

1. Dominic Nowell-Barnes: Fostering Sustainable Athleisure Giving Back to Communities in the Middle East and Supporting Eco-Friendly Ethos at The Giving Movement Entrepreneur Gulf. Dominic Nowell-Barnes, Founder and CEO, The Giving Movement. The fashion and apparel industry in the world today faces an ongoing challenge in transitioning to sustainable businesses. The need for adopting, integrating, and implementing sustainability practices and fostering initiatives is paramount. As various environmental concerns escalate across the globe, especially in the fashion and apparel sector, it is very much imperative for fashion businesses in the industry to lean towards a more eco-friendly ethos. This is so that ethical clothing brands and businesses can be incorporated with environmentally friendly practices whose initiatives will actively help mitigate carbon footprint and the overconsumption of natural resources. Like Dubai’s fashion and apparel company - The Giving Community, which has been taking the spotlight across the world’s fashion powerhouse, garnering a name and positioning itself as an inspiration and role model at the industry’s forefront. In driving up the importance of sustainability initiatives, eco-friendly practices, and nurturing a „giving back to the community‟ mindset and nature, the environmental and social impact contributed by The Giving Community is profound and significant. In the Middle East, there is a substantial shift in the fashion powerhouse industry. Startup businesses and new brands today are not at all slow in embracing sustainable fashion for that matter, and go even further in addressing the many critical environmental issues present in the world right now. The Giving Community adopts this approach and helps foster and promote a sense of social responsibility among local communities, ensuring the practice of fair labor, sustainable processes from supply to production, and giving back to the communities in need like the Palestinians in Gaza. Therefore, the fashion industry has paved a path in the creation of a more equitable and sustainable future, benefitting both the people and the planet. The Giving Community - a sustainable fashion and apparel athleisure brand for adults and children, was founded in 2020 and established in Dubai, UAE. Ever since its founding, the company has since been led by the Chief Executive Officer - Dominic Nowell-Barnes. To disrupt the fashion industry in the UAE and across the world, Dominic launched The Giving Community, to drive towards a more sustainable future in fashion. This article will explore The Giving Community’s mission, sustainability goals, and initiatives in working towards making the future a better and sustainable place to live for all, in peace and harmony. With Dominic Nowell-Barnes leading The Giving Community as one of the most famous sustainable athleisure brands in the Middle East, let’s learn how this inspiring visionary is setting humanity in motion by inspiring global conscious consumerism. Dominic Nowell-Barnes - The Unseen Force Behind The Giving Community‘s Success:

2. The British-born visionary who came to the UAE in 2017 now resides in Dubai after finding his life’s purpose. Born with a warm heart and a helping nature, Dominic Nowell-Barnes launched The Giving Movement in 2020 in Dubai. He has since been handling business operations from the brand’s headquarters as the company’s Chief Executive Officer. After discovering his life’s purpose in becoming a disruptor wanting to help facilitate and bring to understanding the need for the fashion industry to start adopting sustainability practices in the UAE and across the world, Dominic has significantly impacted the fashion powerhouse in more than one way. From creating an athleisure that gives back to being a driver of change in climate change mitigations, global environmental issues, unethical fashion choices, and immoral apparel industry practices, Dominic has paved the way in creating apparel that has completely traceable materials and fabrics from the initial sourcing and supply stages to the later production stages. The Giving Movement - Altering the Way Fashion is Consumed: Setting “Humanity in Motion”, The Giving Movement was built with the belief that “small acts multiplied by many can transform the world.” With a collective stand towards sustainable change, the stands that The Giving Movement takes is world transformative. To ensure the global movement of conscious consumerism is inspired and invoked in the minds of everyone worldwide, the athleisure brand successfully fosters and implements a culture of sustainability in modern fashion practices. A home-grown brand with an integrated eco-friendly ethos that supports sustainability in environmental practices, The Giving Movement offers a better alternative as a solution for greener and cleaner supply, production, distribution, and supply chain of fashion and apparel. The brand creates eco-friendly fabrics with traceable materials that minimize the ecological footprint as well as sets a high standard in being eco-friendly every passing year. The brand believes “in apparel that goes beyond the surface, where every thread tells a story of positive impact.” With the support of the local communities in Dubai, the supply, production, and implementation of eco-conscious manufacturing practices, are decisions that have been taken while keeping the future of our planet in mind. Philanthropy: As a way of giving back to the communities in need, The Giving Community goes way beyond just charitable deeds. The brand takes initiatives in Child Welfare in the less- educated, poverty-stricken, and education-restricted regions of the Middle East. They lend their support to various organizations to help improve children’s development, learning, and well-being of innocent children.

3. By creating an athleisure that gives back, Dominic Nowell-Barnes who founded and established The Giving Community encourages the team and consumers to take part in Humanitarian Aids, offering the necessary support wherever possible. Additionally, the brand also extends its support and encourages Nature Preservation initiatives by adopting and implementing eco-friendly and recyclable materials and fabrics. With The Giving Community’s Giving Partners including - Harmony House and Dubai Cares, the athleisure brand works with the latter in charity donations made to the Palestinians of Gaza. Every $4 is collected per fashion and apparel sold by the brand and donated to these communities trapped amid the ongoing war. Thus in its many efforts to social and environmental causes, The Giving Movement embraces sustainability at its core and has positioned itself as a successfully disruptive brand embracing the hearts of people across the globe and inspiring people to become drivers of change - setting „Humanity in Motion‟, right!