WHAT IS A MOBILITY MANAGEMENT CENTER?

1. WHAT IS A MOBILITY MANAGEMENT CENTER? HOW WOULD IT FUNCTION?

2. MOBILITY MANAGEMENT CENTER • IT IS A CENTER SERVING THE GENERAL PUBLIC THAT RESPONDS TO AND INFLUENCES THE DEMANDS OF THE MARKET BY UNDERTAKING ACTIONS AND SUPPORTIVE STRATEGIES, DIRECTLY OR IN COLLABORATIONWITH OTHERS TO PROVIDE A FULL RANGE OF OPTIONS FOR TRAVEL. THE CENTER WOULD CONCEPTUALIZE, PLAN, DEVELOP, AND OPERATE THOSE PROGRAMS THAT MAKE TRAVEL OPTIONS MORE ATTRACTIVE.

3. MOBILITY MANAGEMENT CENTER FUNCTIONS • 1.) Provide mobility services using traditional & nontraditional transit services. • 2.) Utilize technologies that make transit easy and convenient to use. • 3.) Provide information on all modes & ridesharing opportunities. • 4.)Treat the customer as an obsession by coordinating their needs with appropriate resources. • 5.) Influence transit friendly land use development through the building of community partnerships.

4. TRADITIONAL Rail Fixed-Route Shuttles Route/Point Deviation Demand Responsive Feeders Taxi NONTRADITIONAL Carpool/Vanpool Service Route Jitney Volunteer Driver Flex Car Guaranteed Ride Home Travel Training Faith-Based Rources 1.) TRADITIONAL & NONTRADITIONAL TRANSIT

5. Rideshare Matching Integrated Billing Electronic Fare Payment Automatic Passenger Counting Automatic Vehicle Location Mobile Data Terminals Traveler Information Hybrid-Cards( contact & proximity) Computer aided Dispatch Audible Enunciators Transit Stops w/automated info Internet Websites Interactive Voice Recognition 2.) TECHNOLOGIES

6. 3.) MODAL INFORMATION SHARING • ONE CALL DOES IT ALL • INFORMATION ON ALL MODES & PROVIDERS • TRIP PLANNING KIOSKS • JOINT PROGRAMS WITH PRIVATE PROVIDERS • AGREEMENTS WITH RIDESHARING AGENCIES FOR TRIP PLANNING

7. 4.) OBSESSION WITH THE CUSTOMER • Determine what specific characteristics of the travel experience are of the greatest importance • Collect data regularly on those factors through a combination of customer surveys & independent evaluation • Utilize information systems that can continuously track changes in performance at a level that allows meaningful change to occur • Administer performance based incentives and disincentives

8. Transit Management Associations Intermodal Facility Siting Commuter Check Pass Chamber of Commerce Guaranteed Ride Home Medicaid Transit Pass Telecomuting Centers Metro-Checks (vouchers for fares) Transit Info Integration Into Traffic Management Centers Transit Villages in Joint Ventures 5.) TRANSIT FRIENDLY COMMUNITY BUILDING

9. FUNDAMENTAL CHANGE IS NECESSARY! • MISSION SHIFT • CUSTOMER ORIENTATION • COLLABORATION AND INTEGRATION • INFORMATION TECHNOLOGY • ORGANIZATIONAL STRUCTURE

10. TCRP 21- Strategies to Assist Local Transportation Agencies in Becoming Mobility ManagersRECOMMENDATIONS • Develop a cohesive internal vision and mission • Ensure that staff have an understanding of mobility management techniques and why mobility management is so important • Attract and support good personnel through management training and teamwork and providing opportunities for creativity and leadership in the industry

11. TCRP 21 RECOMMENDATIONS • Redefine roles and responsibilities on the basis of customer’s needs instead of modes of operation • Establish marketing, planning and service review processes that are market driven • Encourage staff to actively look for opportunities instead of only reacting to problems

12. SOME ISSUES IN THE DEVELOPMENT OF MMCs • APPROPRIATE FUNDING • RECRUITMENT OF QUALIFIED PEOPLE • COMMITMENT TO OPERATIONAL DATA QUALITY • UNDERSTANDING THE MARKET • CREATING THE APPROPRIATE VISION • MONITORING SERVICE DELIVERY • PARTNERING WITH THE COMMUNITY • FLEXIBILITY IN CONTRACTING