1 / 28

Northern Ireland

Our food journey . Northern Ireland . Our story . “ Promotional strategy for NI Agri-Food joined up in local, international and tourism markets”. Troubled Underplayed Unknown. Image. Our food culture . Grass fed beef Ethnic breads Tray bakes Strong tea Soup veg Tayto crisps .

eros
Download Presentation

Northern Ireland

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Our food journey Northern Ireland

  2. Our story “Promotional strategy for NI Agri-Food joined up in local, international and tourism markets”

  3. Troubled Underplayed Unknown Image

  4. Our food culture • Grass fed beef • Ethnic breads • Tray bakes • Strong tea • Soup veg • Tayto crisps

  5. Foundations - Industry funded TV campaign

  6. FoodNI • To transform the reputation of Food from this part of the world …..

  7. Media • First point of contact for food news • FoodNI and Flavour Magazine • Web site 80k visitors per year • Twitter 1200 followers

  8. Our message

  9. Flavours of the Foyle

  10. Flavours of the Foyle

  11. Flavours of the Foyle

  12. Balmoral 2012

  13. Great Taste Awards Supreme Champions • UK Great Taste Award Supreme Champions in 2011 and 2012 • McCartneys Moira in 2011 • Hannans Meats Moira in 2012 • Plus 190 Gold Stars awarded to Northern Ireland companies

  14. Product of Geographic Indication Awards • Lough Neagh Eels • Comber Early Potatoes • Armagh Bramley Apples

  15. Food Heroes Sir Hans Sloan John Clarke

  16. 2012 Celebrations • Titanic – 2nd and 3rd class menus • Glenarm Dalriada Festival • Larne – Oyster Festival • Killyleagh – Hans Sloan chocolate • Bushmills – salmon and whiskey • Belfast Restaurant week

  17. 2013 Derry /Londonderry City of Culture • Flavours of the Foyle Seafood festival • Fleadh Cheoil na hEireann

  18. 2013 World Police and Fire Games • 3rd largest Games in the world; • 65 sports; • 70 Countries; • 12,000 athletes; • 18,000 friends and families.

  19. Our future vision • Festival of food • Building on the success of Balmoral • Extending it to a month • Growing it wide • Making it a year

  20. Adrian Morrow

  21. Noel McMeel

More Related