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What's New in Windows Store - Growing the App Ecosystem

Explore the latest features in the Windows Store and learn how to grow your app ecosystem. Gain insights on engaging users, increasing sales, and maximizing app momentum.

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What's New in Windows Store - Growing the App Ecosystem

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  1. Ashish Babbar Adrian Maziak Group Program Manager Principal Program Manager All that is new in the Windows Store 2-664

  2. Submit an evaluation for each Breakout Session you attend. BE ENTERED INTO THE DAILY PRIZE DRAWING!

  3. Agenda slide What’s new in Windows Store? What’s new in Windows Dev Center?

  4. Growing the store app ecosystem More engaged users More sales App momentum Dev momentum 58% YoY gross sales 51% YoY 86% YoY 46%YoY 640K+ apps 90MO billing partners 9.7Bcumulative downloads 744Kregistereddevelopers 50M+ engagedXbox Live members

  5. Windows 10 Windows Desktop Windows Mobile ONE CORE OS ONE APP PLATFORM ONE STORE Windows 10 Xbox IoT HoloLens Surface Hub

  6. One store, one dev center with multiple storefronts Microsoft.com Storefront Cortana Device Storefronts One Catalog Games Music Movies & TV Applications One Dev Center

  7. Content support in windows 10 store Existing store apps/games (C++/C#/JS) Westminster- Web apps (HTML/CSS/JS) Universal windows apps (C++/C#/JS) Astoria - Android apps (Java/C++) Coming soon Centennial - Classic windows apps (C/C++/.NET/Win32 API) Islandwoods - IOS apps (Objective-C/C++) Store Ecosystem Coming soon Coming soon Music Movies & TV

  8. One store for all windows 10 devices Desktop Mobile

  9. Store is a universal windows application Consistent experience across devices Personally relevant and fresh content Dynamic layouts One store experiences

  10. Integrated with Microsoft online store Full catalog on web for apps, games, music and videos Facilitates search engine queries Store on Web

  11. Introducing the store affiliate program Cross-sell physical and digital goods from your apps Earn a 7% commission on apps, games, music, movies and videos Generous attribution window • In-app purchases: 14 days! • Subscriptions: 6 months of renewals! • Paid downloads: 24 hours Watch the channel 9 video for more details Sign-up today: aka.ms/MicrosoftAffiliates

  12. Business Store for Windows 10 Opportunity for developers to extend reach to businesses globally • Sell in volume to the largest installed base of business customers • Expand visibility of apps to businesses of all sizes around the world • Simple submission through Windows Dev Center to participate in consumer and business stores Seamless for organizations and end-users • Organizations can search, acquire, manage and distribute apps in volume • For advanced scenarios Business Store integrates with commonly-available device management tools • Users install across Universal Windows Devices

  13. One Windows Dev center

  14. Introducing One Windows Dev Center One destination for supporting all Windows platforms One registration One app submission Customer acquisition Customer engagement Powerful monetization Rich analytics One payout Preview available now! DEV.WINDOWS.COM

  15. dev.windows.com

  16. One registration Microsoft Advertising ready Simplified tax registration Multi user accounts and roles

  17. One app submission Publish apps for Windows 10 device families, Windows 8.X and Windows Phone Publish line of business apps to business store Configure and manage services • Xbox Live • Ads • Push notifications Application Flighting

  18. Store certification One set of Store Certification policies Windows-Age Ratings required for all applications Quick Turnaround time

  19. Customer acquisition twitter search Promote your apps Campaigns House ads App install ads Promotional codes Channels and conversions report Dec2015Newsletter myBlog1209 userxxxx

  20. Customer engagement Assess Trend analysis Auto translated reviews Engage Public and Private response

  21. Powerful monetization Multiple business models Subscriptions coming soon Ad mediation extended for all Windows app types Increased fill rates Additional ad formats

  22. Rich analytics

  23. Get paid Earn money faster Single payout event Lower payout thresholds Unified payout statement

  24. Reach More Users More Devices One Store New Opportunities • Reach all windows 10 device families • Microsoft store affiliate program • Business store for windows 10 One Store Reduced Complexity • Unified experience across devices • Leverage existing code investments • App discovery enhancements • Increase attach rate to apps across Windows Devices One Windows Dev Center • Distribute apps to all Windows Device families • Customer Acquisition using tokens, campaigns and ads • Powerful analytics around store, OS and app metrics • User engagement with private and public responses • Quicker payouts with lower thresholds

  25. Call to Action 710: Deep dive on publishing universal windows apps - 5:00 PM, today 736: Acquiring users and monetizing your apps - 9:00 AM Friday 761: Monetize and promote your Universal Windows app with ads - 12:00 PM Friday Come see us at the Windows Insiders Lounge https://developer.windows.com

  26. Evaluate this session Your feedback is valuable!

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