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Mobile Broadband Market Trends and Insight

ITU Workshop on “ Bridging the Standardization Gap ” (Vientiane, Lao People’s Democratic Republic, 30-31 July 2012). Mobile Broadband Market Trends and Insight. Osang Kweon Chief Korea Communications Agency osang.kweon@kca.kr. Contents. Intro Current Status Trends Challenges Lessons

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Mobile Broadband Market Trends and Insight

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  1. ITU Workshop on “Bridging the Standardization Gap”(Vientiane, Lao People’s Democratic Republic, 30-31 July 2012) Mobile Broadband Market Trends and Insight Osang Kweon Chief Korea Communications Agencyosang.kweon@kca.kr

  2. Contents • Intro • Current Status • Trends • Challenges • Lessons • Conclusion

  3. Intro • Mobile Broadband Definition • Mobile Broadband is a general term used to describe • high-speed Internet access • from mobile provider • for portable devices.

  4. Intro • Types of devices • Smartphone, Mobile Phone • Tablet PC • PDA • USB Flash drive(dongle) • Compact Flash • Pc Card, etc.

  5. Current Status • Service Provider (Asia)

  6. Current Status number of Smart tablets(Worldwide) million 10 thousand • Number of Smart Phone & Tablet Users Source : ROA Consulting. 2011 Source : Morgan Stanley. 2011

  7. Current Status • OECD mobile broadband subscriptions per 100 inhabitants (by technology, December 2011) Source : OECD. 2011

  8. Trends (technology) • The evolution of wireless communication technology Source : ROA Consulting. 2011

  9. Trends (technology) • Status of mobile communications technology commercialization (Korea)

  10. Trends (Service: SNS) 28.88% 5.92% 42.29% • Facebook Users (Worldwide) 31.30% 4.63% 39.78% Source : Socialbakers. 2012

  11. Trends (Service: mVoIP) million 6,000 5,000 4,000 3,000 • Kakao TalkUsers (Korea) 2,000 1,000 Source : Kakao. 2012

  12. Trends (Service: Smart TV) • Smart TV growth rate Source : Display Search&isuppli2010, KT 2011

  13. Ⅰ. Mobile Data & Spectrum Bigbang Challenges (Mobile Devices) Mobile subscribers worldwide Cellular connected devices worldwide • Smart mobile device floods all over the world • Innovative service is generalized; Wireless network becomes complex cultural service platform Source : Cisco VNI Mobile (2011.2) Connected devices(M2M, tablets, e-readers, etc) will grow to more than 800Million units by 2015 With5.9 Billion mobile-cellular subscriptions, global penetration reaches 87%

  14. Ⅰ. Mobile Data & Spectrum Bigbang Challenges (Traffic) Mobile Traffic Forecast (Korea) Mobile Traffic Forecast (Worldwide) • Mobile data traffic is expected to continuously increase as wireless network technology, smart device, and mobile contents develop Source : KIEES (Korean Institute of Electromagnetic Engineering and Science, 2011 Source : Cisco VNI Mobile (2011.2) By 2015, 25 times more than in 2010 After that, again over doubled By 2020 By 2015, 26 times more than in 2010

  15. Ⅰ. Mobile Data & Spectrum Bigbang Challenges (Spectrum Demand) Spectrum demand rapidly grows the society at large Particularly in priority, specific bands which has high socio-economical value 3G LMDS Cordless FM Radio Long Wave Radio Medium Wave Radio WiFi 2G Microwave TRS Bluetooth TV Radio Links LF MF HF VHF UHF SHF EHF Sweet Spot 30 300 300 3 300 3 30 MHz GHz KHz Coverage Increase Bandwidth Increase Coverage Decrease Bandwidth Decrease Growth of spectrum demand for mobile communications Necessary to stir up efficient spectrum use 15

  16. Lessons (Case Study - Worldwide) • Broadband plan Source : KCC. 2011

  17. Lessons (Case Study - Korea) • Mobile Gwanggaeto Plan

  18. Conclusion Post 2000s commons / Open access End of year 2000 Market-based • Evolution of Radio Spectrum Policy in the early 1990s Command & Control

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