2007-2010 Strategic Plan Phil Fitts, Chairman Mike Carpenter, President

1. 2007-2010 Strategic Plan Phil Fitts, Chairman Mike Carpenter, President

2. Common Themes ABC is a central voice, a provider of training, and a political watchdog for the industry. ABC could/should take an active role in influencing schools and tackling the negative industry reputation. Finding talent is a problem for all members. A greater impact on the school system could be felt throughout the industry. The industry “negative halo” adversely affects all members ABC training is good, but attendance is down.

3. Recommendations • Concentrate on becoming the premier one-stop shop for a limited agenda with measurable results • What business are we really in? • How’s business?

4. The business we are really in Member Performance How’s business? Measurements: Contractor revenue (% increase in profitability) Number of people choosing construction as a career Local market share (% of local contractors as ABC members)

5. Recommendations (continued) 2. Consider making that limited agenda focus on improving member performance 3. Take on the talent deficit 4. Make some heroes. 5. Provide tiered support to member groups

6. Recommendations (continued) 6. Choose your best training deliverable and offer it on-site as a Just-In-Time solution. 7. If legislative affairs is part of the answer to the “What business are we really in?” question – go full bore. 8. Educate the public on the magnitude and reach of the industry

7. The primary areas of focus Increase participation by contractors Retain 95% of membership Grow and train the available construction workforce Improve the image of the industry Be a leader in political advocacy

8. Vision Previous Vision The West Tennessee Chapter will be the authority for construction, the center for political action for the industry, the leader in craft, management and safety education, the source for training and developing emerging construction businesses, the advocate for diversity and ethics and the voice of the Merit Shop throughout the Mid South. New Vision The authority on all things construction

9. Mission Previous Mission The West Tennessee Chapter promotes and defends the free enterprise system through strong, diverse growth in membership, providing its members and their employees with relevant business development and educational opportunities, effective political advocacy and furthering the positive image of the construction industry. New Mission Improve member performance.

10. Increase Contractor Involvement • Develop programming (speakers, continuing education, etc.) exclusively for contractors • Improve relationship and involvement with AIA • Establish peer groups for contractors • Improve the quality of ABC’s bid list and the information provided • Establish partnership with Sparks Bureau of Economics to provide data to contractors

11. Retain 95% of Membership • “Make some heroes” i.e. tell the success stories about how ABC has helped individual members • Visit every member, every year • Recruit Board members and active members to serve as ambassadors • Consider rejecting some candidates for membership. Membership should not be automatic just because the check will clear. • Don’t worry about size of organization. Worry about quality of members. • Become the place for industry information and resources • Negotiate more local discounts on construction and business related products • Develop member specific benefits. One size no longer fits all. • Deliver services and benefits at members offices and jobsites, instead of making them come to us • Make safety training easier for contractors and suppliers. Focus on lowering MODs and lost time accidents

12. Grow and train the available construction workforce • Launch a new craft training program beginning with carpentry • Create training for superintendents and foremen • Utilize existing space at ABC office as training location • Hire experienced, full-time Director of Education • Customize curriculum of all courses for the needs of contractors in this marker • Advertise for, screen and place workers with member companies • Develop online job bank for contractors and potential employees • Develop strong relationships with local college instructors • Develop strong relationships with local vocational instructors • Have strong presence at career fairs • Seeks grant opportunities to train the underemployed • Continue management education offerings, including leadership training • Discontinue ABC electrical apprenticeship program • Bring Construction Career Days to West Tennessee

13. Improve the image of the industry • Educate public on the magnitude and reach of the industry • Launch partnership with If I Had a Hammer • Increase community service activities and volunteerism • Promote the accomplishments of individual member companies • Create a Certified Quality Contractor programs and strongly encourage contractors to participate • Draft and implement a marketing plan for the organization • Develop high-quality local industry publication

14. Be a leader in political advocacy • Continue elected officials reception annually • Raise $50,000 annually for ABC PAC • Elect pro-ABC candidates to the Memphis City Council • Draft regular report on local, state and national issues • Develop recognition program for those officials that go beyond call of duty for ABC • Develop annual legislative agenda and detail bottom line impact • Increase member involvement in grass roots advocacy.

15. Contractor Revenue (% of Increase) Number choosing construction as career Local Market Share (% as ABC members) Areas of Focus Improving participation by contractors Retention of 95% of membership School to career/workforce development Continued political advocacy Areas of Focus School to career/workforce development Improving image of industry Continued political advocacy Areas of Focus Improving participation by contractors Retention of 95% of membership School to career/workforce development Continued political advocacy Common Themes ABC is a central voice, a provider of training, and a political watchdog for the industry; ABC could/should take an active role in influencing schools and tackling the negative industry reputation; finding talent is a problem for all members; a greater impact on the school system could be felt throughout the industry; the industry “negative halo” adversely affects all members; ABC training is good, but attendance is down. Member Performance