An effective guide to social media for game developers

1. An effective guide to social media for game developers The impact of social media is not easy to ignore on any aspect as it creates a huge boom that boosts the views and attracts a new audience every day, says Mansi Rana, MD of EZ Rankings. Rana says gaming is no exception to this and there is no surprise that social media helps game developers in gaining much popularity. There is no doubt that social media makes a worthy impact and even helps to build your brand's reputation, which is essential to gaining visitors to your page. With attractive visual content and detailed information, social media advertises to specific groups of people; that is why improving your brand's page interaction is such an important thing to do. Make social media marketing a major part of your strategy, as this will maximise your followers; people are interested in viewing the catchy posts. Regular updates and series of posts create excitement around your brand, and this is a strong weapon that will attract regular visitors. Understand the impact Increasing awareness is a major goal of every game developer, as this is the only way to acquire your target audience. Targeting a specific group of audience with similar interests is possible only with social media support. The simple act of attracting people to the game's social media pages helps you to earn a strong online presence with an excellent impact.

2. Social media aids in revealing accurate information to users. That is why using social platforms is a suitable way to market and even promote the games, as the only way your audience will get more information is by looking at your social media. Here's how to make your game soar with social media: •Create a social media account (Facebook, Twitter, Instagram, etc.) and make sure your game's page has catchy content, bright pictures, trailers and regular updates. •Build interest through your posts; this is only possible with important updates. •Communicate with your audience and engage with them. Find out what it is that they want from your game by posting polls and surveys. •Create videos, advertisements and more about the game. Post regularly to keep your followers updated in regards to where the game's progress is. Make your pages visually attractive post regularly In order to grow your audience, make sure that your posts are visually appealing in regards to the game; include pictures, posters and more. Posting about the game and picking up on trending topics will help you attract a lot of followers, as attractive photographs are essential to quality engagement and maximising your page views. And remember: never neglect to post regularly, as becoming successful in marketing the game ultimately depends on the hard work and efforts of the developer who takes care of the game's social pages. Also, be sure to also include trailers that are apt for advertising and that reveal more information about the game — but not too much, as you don't want to give everything away. For more information, visit www.ezrankings.org. You can also follow EZ Rankings on Facebook, Twitter or on Instagram. Source: https://www.mediaupdate.co.za/social/148050/an-effective-guide-to- social-media-for-game-developers

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