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Corporate Communications Partners in Transformation

Corporate Communications Partners in Transformation. FY 2007 Accomplishments www.solectron.com. Home page updates. Services section Lean section update D&E update. FY 2007 Accomplishments www.solectron.com. Markets section Aerospace & Defense Self-Service Automation.

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Corporate Communications Partners in Transformation

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  1. Corporate Communications Partners in Transformation

  2. FY 2007 Accomplishmentswww.solectron.com • Home page updates

  3. Services section • Lean section update • D&E update FY 2007 Accomplishmentswww.solectron.com • Markets section • Aerospace & Defense • Self-Service Automation

  4. FY 2007 AccomplishmentsSales Support: White Papers & Articles • Presentations • Medical, Industrial, SSA, Communications and Networking • FinePitch Technologies • Sales Training • White Papers • RoHS Medical • Product Stewardship • Articles • from ARC Speech • Marty Neese – Lean Six Sigma

  5. FY 2007 AccomplishmentsCreative • Ads • Posters • Banners • Corporate and Photo Guidelines • Giveaways

  6. The Impact: Metrics • Web • Registration • Tracking URLs • SEO • Webinar • Tradeshows • Literature consumption

  7. The Impact: Web Metrics Web SEO Period: May 2007 Onwards Keyword Listings reduce total landed cost 12 medical device outsourcing 11 product life extension 8 configure to order 7 product launch 6 Search Engine Listings MSN 16 Yahoo Web Results 9 Netscape 9 Google 9 AOL Web Sites 9

  8. Website collateral downloads since July 2006

  9. OEMs – 75% Targets: 43% Other OEMs: 32% OEMs – 75% Targets : 43% Other OEMs: 32% The Impact: Medical Webinar 2007 • Targeted primarily US attendees in this event (~ 90%) • Total requests: 353 • Accepted: 234 • Attended: 133 • Primary “Tall Tree” accounts: • 108 of registered (31%) • 57 of actual attendees (43%) • Some registrants indicated that there were dozens of people in a conference room – behind a single webinar registration

  10. Messaging • Support for key messages • BTO/CTO • RoHS • Lean/Green Initiative

  11. Regional Reports • Purpose: Establish regional and industry background for a strong regional Solectron narrative. • Mexico • India • China • Eastern Europe India Mexico China Eastern Europe

  12. Thank You

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