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Ben Whitaker - Masabi

Ben Whitaker - Masabi. What is Masabi ?. Mobile ticket machines, enabling on-handset purchase and display Timetable -> Credit Card -> Barcode - now faster than NFC Mass market: for normal phones as well as Smartphones

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Ben Whitaker - Masabi

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  1. Ben Whitaker - Masabi What is Masabi? Mobile ticket machines, enabling on-handset purchase and display Timetable -> Credit Card -> Barcode - now faster than NFC Mass market: for normal phones as well as Smartphones Created the self-print and mobile barcode standard for UK Railways (ATOC) Services used by Atos Origin, theTrainLine.com, Heathrow, Gatwick, Virgin, Trainline, East Coast, Chiltern Railways “better than the web” “the end of queues”
  2. Old Habits Die Hard! Technology alone is not enough Users want to avoid queues / Rail operators need to grow service capacity with a shrinking capital budget Large CAPEX projects unattractive Smartcard great for simple zonal travel, but Smart less attractive for long distance rail – £1.3bn ITSO project Barcode great for complex rail/airlineCheaper barcode & mobile self-service launched on first year business casethanks to soft roll-out Germany and Denmark dual-format to serve both user cases – wasted opportunity if UK rail is Smartcard only?
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