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1. Keys to Effective Business Presentations Hamilton Brown
Krannert Executive Forum
Friday, April 1, 2004
2. 2 Topics for Discussion Motivation for Discussion
P&G Overview:
P&G Purpose
Brand Management Overview
The Business Presentation:
“7 Tips from Management on the Most Common Mistakes in Presentations”
Keys to Effective Business Presentations
Q&A
3. 3 Motivation for Discussion Krannert Magazine, Fall 2004 Edition
To learn more about the team-based approach to working on business cases.
To present data and information more effectively.
4. 4 P&G Overview P&G Purpose:
We will provide products and services of superior quality and value that improve the lives of the world’s consumers.
As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.
5. 5 P&G Overview Brand Management:
P&G Marketing is all about brand creation – from first identification of an unmet need, to ultimate creation: a cadre of loyal users who not only purchase and use our brands regularly, but also become ambassadors and passionate advocates for our brands.
Responsible for defining and developing a brand’s equity. Brand Equity is what a brand stands for in the mind of consumers.
6. 6 P&G Overview: Brand Management Marketing leads multifunctional teams to deliver innovation to the marketplace
7. 7 The Business Presentation
8. 8 The Business Presentation “7 Tips from Management on the Most Common Mistakes in Presentations”
9. 9 The Business Presentation
10. 10 The Business Presentation
11. 11 The Business Presentation
12. 12 The Business Presentation
13. 13 The Business Presentation
14. 14 The Business Presentation
15. 15