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Wine Enthusiast's American Winery of the Year, 2007

WHAT: . Pinot Noir Launch. WHY: . Why not?!. $9 -12 Pinot Noir Segment is the ‘sweet spot’, growing at +34% (Eq vol) in Total US Food* ($6-9 Segment is -6% and $12-15 Segment is +13%) Pinot Noir is +28% in On Premise**.

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Wine Enthusiast's American Winery of the Year, 2007

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  1. WHAT: Pinot Noir Launch WHY: Why not?! $9 -12 Pinot Noir Segment is the ‘sweet spot’, growing at +34% (Eq vol) in Total US Food* ($6-9 Segment is -6% and $12-15 Segment is +13%) Pinot Noir is +28% in On Premise** Take a sip and plunge into luscious layers of bright cherry and cola with a dash of spice. WHEN: National launch is January 2010 (samples available for Chains only in December 2009) WHAT ELSE? Line priced, of course! California appellation Launching with 2008 vintage (13.5% alcohol) Bottle UPC # 0 82242 29343 3 Launch tools will be available including ppt, printed sell sheets, shelf talkers and info cards Wine Enthusiast's American Winery of the Year, 2007 * AC Nielsen 26 WE 9.19.09 ** GBI – YTD thru May 2009 ©Gnarly Head Cellars, Manteca, CA

  2. GETTING GNARLY WITH PINOT Pinot Noir had a higher percentage of the top selling wines in restaurants (15%) versus Cabernet Sauvignon (14%), Chardonnay (14%), and Merlot (4%) in 2008. -- Wine & Spirits Annual Restaurant Poll (April 2009) GnarlyHead consumers are already drinking Pinot Noir; the brand has been gaining significant volume from 750ml Pinot Noir drinkers. -- Nielsen Homescan Panel Data (Total US; data ending 6/13/09) Pinot is undeniably America’s hot grape ... Its sales have risen more than 20 percent a year for the past few years, and most top sommeliers sing its praises as a partner for food. -- Ray Isle, Food & Wine Magazine (May 2008) A well-known wine personality named Joshua Wesson once described Pinot Noir as a "cross dresser." It's a red wine that thinks it's a white because it's crisp and soft enough to go with more "white-wine dishes" than most white wines. This is why Pinot Noir may be the ultimate food wine. -- Randal Caparoso, www.novusvinum.com Red Burgundy is the ultimate minefield of the wine world—notoriously unreliable, often disappointing, and rarely living up to its illustrious reputation. No region in the world has made greater progress with the fickle pinot noir grape than California… -- Robert Parker, BusinessWeek (May 2008) Wine Enthusiast's American Winery of the Year, 2007 ©Gnarly Head Cellars, Manteca, CA

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