Roles and Responsibilities for Observing, Collection and Distribution Systems

1. Roles and Responsibilities for Observing, Collection and Distribution Systems A Commercial Viewpoint Dave Jones President & CEO

2. A Little Background on My Experience at NBC4…

3. While at NBC4… • Three successful proposals to NASA Resulted in innovative developments • WeatherNet4 • New Weather Set • Significant increase in “Non-Traditional” imagery exposure to the public

4. While at NBC4… • These Accomplishments contributed significantly to NBC4 market dominance • Opened up the public’s eyes to new and interesting data • Resulted in partnerships with NASA, NOAA, FEMA

5. What’s The Point ? • NBC4 distinguished themselves from the competition • Pushed the envelope to introduce new types of science information to the public • Worked with NASA and NOAA to increase public awareness of additional data

6. What’s The Point ? The Public LOVED it !

7. Lead to the Formation of StormCenter.com, Inc. • Founding member of the Earth Science Information Partner Federation (ESIP) • Increase public awareness of environmental information • To foster partnerships between government agencies, universities, non-profit organizations and businesses • In order to make earth science information available to a broader community

8. Key Points to My Presentation… • The future is in providing ENVIRONMENTAL information (with weather as a key part) • All government agencies need to focus on how their missions keep Americans safe • This will increase the need to have standardized formats and quality control for all observed, collected and disseminated information.

9. September 11, 2001 • Everything Changed Landsat Image of Smoke from WTC Attack

10. September 11, 2001 • Everything Changed • New Roles for Broadcast Meteorologists • New Roles for Government Agencies • New Information needs for Americans • New Priorities

11. Roles for Collection, Observation & Distribution

12. Roles for Collection, Observation & Distribution • Absolute responsibility for these critical tasks must remain with each government agency • In the case of NOAA/NWS • Data observation, collection and distribution systems • Private sector data should augment data stream if quality measures are met

13. Roles for Collection, Observation & Distribution • Highest levels of quality assurance must exist with collection, observation & distribution • This will ensure that the data collected is consistent in its quality and prepared for distribution to the private sector & public

14. Roles for Collection, Observation & Distribution • The private sector’s role is to: • Value-Add to available data • Focus on creating Products & Services to serve all markets • Including the government • Work with government agencies as partners

15. Roles for Collection, Observation & Distribution • Recommendation: • Accelerate Public/Private Partnerships with critical government agencies • Identify a Common Approach to Working with the Private Sector • When Government Agencies can see the private sector as a partner … everyone wins!

16. Thank you