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Germany

Germany. Bethany Converse Erica Fernandez Melanie Greco Keenan Spiegel. The Facts. Federal Republic of Germany Federal Parliamentary Republic President Horst Kohler Chancellor Angela Merkel Fourth largest nominal GDP Population of 84 million Great transportation Autobahn.

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Germany

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  1. Germany Bethany Converse Erica Fernandez Melanie Greco Keenan Spiegel

  2. The Facts • Federal Republic of Germany • Federal Parliamentary Republic • President Horst Kohler • Chancellor Angela Merkel • Fourth largest nominal GDP • Population of 84 million • Great transportation • Autobahn

  3. Typical Breakfasts • More relaxed • Breads: -butter and jelly • Meats • Cereal

  4. Socio-Cultural Environment • Demographic trends • Cultural Analysis • Social Institutions • Informal Trade Barrier

  5. Legal-Political Situation • SHAEF (Supreme Headquarter Of Allied Expedition Forces) • Installed a government and democratic parliament, basic laws for the Federal Republic of Germany • Basic law • Stable laws • Protection of liberties • Equality before the law

  6. Formal Trade Barriers • Safety standards • Import turnover tax of 19% plus the customs duty that varies from item to item • Strategies • Innovative • Responsibility • Willing to pay to enter the tremendous market

  7. Foreign Direct Investment • Treats investors in the same manor they treat people currently operating in their market • Tax benefits • Low interest loans • Investment grants • The biggest incentive is that the people who work for the companies in Germany have tremendous abilities which allows companies to have a very skilled workforce.

  8. Safe Guarding International Property • Take pride in the companies that invest and operate in their economy • Will protect them at any cost • Germany is currently tied for first with a score of 90 out of 100 in safe guarding international property rights

  9. Financial Sources for Global Business Operations • Significant initial advertising costs • Other expenses will include hiring a research developer, a production team, and the basic corporate structure, from President down to the assembly line workers, productivity and machinery. • However, we will cut costs through a joint venture with Kellogg's, and we will be able to maximize our profits by joining a successful established company.

  10. Identifying Human Resources for Global Business Operations • Our company will need an exceptional set of employees and managers. Our employees must possess some key characteristics: • Communication skills • Analytical skills • Computer literacy • Flexibility • Leadership skills • Personal ethical values

  11. Training and Management Development • In order for our company to thrive in Germany, training methods for management development must occur. Training for management development will involve: • Teaching the German language in written and verbal form. • Improving interpersonal skills • Increasing cultural sensitivity skills

  12. This comparison indicates the results for a typical student applying the same amount of time and motivation to the learning (+ is above average and - is below average):

  13. Our Product Meet Mr. Cereal Bar!! Mr. Müsliriegel I’m made from whole grains, honey, and dry oatmeal with fortified vitamins and minerals. I can keep you full because of my excellent source of fiber! Did I mention that my packaging is made from recycled materials?

  14. Customer Benefits • Our mission is to provide you with the vitamins, minerals, and whole grains your body needs at the beginning of the day • We have infused these ingredients into a cereal bar so that you can maximize your breakfast which is the most important meal of the day! • Target market: active students to adults (18 to 55 years old)

  15. Competitive Advantage • We are in a joint venture with Kellogg’s which is an established, successful company • Offering a cereal bar with a name brand at a low price • We are offering a standard product and based on our consumers, we will expand the flavors accordingly

  16. Promotional Goals • To provide a healthy alternative to the “On-the-Go” consumers. • Our product will be offered for a limited time only as a trial in Kellogg’s brand cereal. • Social networking • Internet

  17. Media Availability • Newspaper advertisements • Television Commercials • Radio Broadcasts • Billboards • German Culture responds very well to direct innovative marketing strategies

  18. Corporate Social Responsibility • Pollution levels • Low emission factories • Responsible elimination of waste • Natural resources • Use of recycled materials: Wrapper and Box • Reducing Germany’s Carbon Footprint

  19. Potential Profit • Cost €4 per bar equivalent to $5 U.S. • In our first year we expect enough to cover our liabilities and advertisements • Once fully saturated our product will generate enough income to: • Expand • Innovate • Enhance the quality of life for all

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